General Sales Manager

General Sales Manager (GSM) – Ford Dealership

Location: Randolph NJ / East Hanover NJ
Compensation: $160,000 – $250,000 annually (performance-based)
Benefits: Full Benefits Package + 401(k)

About the Opportunity

We are a high-volume, growth-oriented Multi Ford dealership group seeking an experienced General Sales Manager (GSM) to lead and elevate our sales operations. This is a key leadership role responsible for driving new and used vehicle performance, developing a strong sales team, and delivering an exceptional customer experience while maximizing profitability.

Key Responsibilities

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  Lead and manage all aspects of new and used vehicle sales operations

  
  


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  Drive sales volume, gross profit, and market share while maintaining compliance

  
  


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  Recruit, train, coach, and develop Sales Managers and Sales Consultants

  
  


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  Establish and monitor sales goals, KPIs, and performance metrics

  
  


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  Collaborate with Finance, Service, and Fixed Ops to optimize dealership performance

  
  


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  Ensure a high level of customer satisfaction and CSI performance

  
  


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  Oversee inventory management, pricing strategies, and desking processes DMS R&R

  
  


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  Maintain strong relationships with Ford representatives and adhere to OEM standards

  
  

Qualifications

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  Proven experience as a General Sales Manager or Sales Director in an automotive dealership

  
  


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  Ford dealership experience strongly preferred

  
  


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  Track record of achieving high sales volume and profitability

  
  


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  Strong leadership, coaching, and team-building skills

  
  


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  Deep understanding of desking, inventory management, and automotive retail analytics

  
  


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  Excellent communication, organizational, and decision-making abilities

  
  


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  Ability to lead in a fast-paced, performance-driven environment

  
  

Compensation & Benefits

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  $160,000 – $250,000++ annual earning potential (base + performance incentives)

  
  


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  Full benefits package (medical, dental, vision)

  
  


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  401(k) 

  
  


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  Paid time off and holidays

  
  


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  Long-term career growth with a stable, reputable  24 franchise dealer group 

  
  

Why Join Us

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  Competitive compensation at the top of the market

  
  


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  Strong inventory and brand recognition with Ford

  
  


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  Supportive ownership and leadership team

  
  


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  Opportunity to make a significant impact and grow with the dealership

  
  

Apply confidentially today to join a dealership committed to excellence, performance, and leadership.