General Sales Manager

Lead the Floor. Drive the Pace. Elevate the Standard.
High-Volume Brand | Proven Systems | Rare Growth Opportunity

At Swickard Automotive Group, we’re a hospitality company that happens to sell cars. We operate premium and high-volume brands across the West Coast, Alaska, and Hawaii — scaling performance through clear standards, disciplined execution, and people-first leadership.

Toyota 101 in Redwood City, CA represents one of the most powerful and respected brands in the world.

Toyota isn’t just reliable — it’s iconic.

Industry-leading volume.
Relentless consumer trust.
A product lineup that wins in every segment.

This is a rare opportunity to step into a high-performing Toyota store and take your automotive sales leadership to the next level.

Position Overview

The General Sales Manager is responsible for driving sales performance, developing leaders, and ensuring a disciplined, hospitality-driven sales culture.

You will lead:

• New & Used Sales
• Sales Managers
• Desk Operations
• CRM discipline
• Inventory strategy
• Sales process execution

This role requires a proven operator who knows how to balance volume, gross, and culture — without sacrificing guest experience.

Key Responsibilities

• Drive monthly sales volume and gross performance, managing PVR, closing ratios, aging inventory, and marketing alignment.
• Lead and develop Sales Managers and Consultants, creating a high-accountability, high-performance culture built on coaching and daily structure.
• Own CRM discipline and lead response standards, ensuring follow-up compliance, appointment conversion, and showroom effectiveness.
• Collaborate with F&I and Fixed Operations leadership to ensure seamless deal flow, product penetration, and long-term guest retention.
• Partner with the General Manager on forecasting, staffing strategy, inventory mix, and long-term growth initiatives.

Qualifications

Experience

• 5+ years of progressive automotive sales leadership
• Prior Sales Manager or GSM experience in a high-volume environment
• Proven record of exceeding sales targets and managing strong PVR performance
• Toyota experience preferred, but high-volume import leadership is highly valued

Leadership Profile

• Data-driven decision maker who understands dealership KPIs
• Strong closer and even stronger coach
• Leads through process, preparation, and accountability — not emotion
• High integrity and hospitality mindset
• Thrives in competitive, fast-paced markets
   

Why This Opportunity Is Different

• Lead one of the most trusted brands in the automotive industry
• Toyota’s reputation creates opportunity — your leadership turns it into performance
• Strong enterprise support and operational systems
• Real runway for advancement within a 40+ rooftop organization
• Competitive compensation aligned with performance

This isn’t a lateral move.

It’s a step up.

A bigger stage.
A stronger brand.
A chance to prove you can lead at scale.

Competitive benefits package: 

• Comprehensive Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• PTO & Paid Holidays 

#T5