Walterboro Ford is a growing, family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency, customer experience, and long-term growth.

We are looking for an experienced General Sales Manager (GSM) who can lead from the front, develop people, and drive consistent growth across new, used, and F&I operations.

This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise:

“The price you see is the price you pay.”

If you are a leader of people, processes, and profitability, we want to talk to you.

What You'll Do

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  Lead the sales team to achieve monthly volume and gross targets

  
  


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  Oversee New Car, Used Car, and F&I departments

  
  


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  Drive used car inventory strategy and acquisition

  
  


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  Manage desking, deal structure, and profit performance

  
  


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  Build strong accountability and training culture

  
  


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  Work closely with marketing and BDC to drive traffic

  
  


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  Ensure exceptional customer experience and CSI performance

  
  

What We're Looking For

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  Minimum 3–5 years dealership leadership experience

  
  


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  Proven ability to grow volume and profitability

  
  


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  Strong used car inventory and appraisal skills

  
  


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  Experience with desking deals and managing F&I performance

  
  


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  Ability to recruit, train, and retain top talent

  
  


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  High integrity and strong leadership presence

  
  

What We Offer

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  Competitive compensation with strong bonus structure

  
  


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  Opportunity to lead a growing dealership

  
  


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  Strong ownership support and investment in growth

  
  


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  Long-term career advancement opportunities

  
  

If you are ready to lead a high-performing dealership team, apply today.

The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales, used vehicle sales, F&I performance, and sales team development.

This role focuses on driving profitability, building a strong sales culture, and creating an exceptional customer experience while maintaining accountability across the sales department.

Core Responsibilities

Sales Leadership

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  Lead and manage New Car Manager, Used Car Manager, and Sales Managers

  
  


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  Set and monitor monthly sales and gross profit goals

  
  


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  Conduct daily sales meetings and performance reviews

  
  


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  Ensure strong showroom and phone sales processes

  
  


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  Maintain high customer satisfaction and review scores

  
  

Used Vehicle Operations

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  Oversee used vehicle inventory strategy

  
  


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  Maintain proper inventory levels, turn rate, and aging management

  
  


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  Ensure competitive pricing and merchandising

  
  


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  Lead appraisal strategy and trade acquisition

  
  

Profitability & Deal Structure

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  Oversee deal structuring and desking

  
  


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  Monitor front-end and back-end gross performance

  
  


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  Ensure deals meet dealership profitability standards

  
  


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  Work closely with F&I to maximize penetration and product sales

  
  

Staff Development

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  Recruit, train, and mentor sales staff

  
  


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  Create a culture of accountability and professionalism

  
  


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  Provide ongoing sales training and coaching

  
  


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  Improve employee retention and morale

  
  

Marketing & Traffic Development

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  Work with marketing and BDC to drive showroom traffic

  
  


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  Monitor lead conversion and appointment show rates

  
  


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  Assist in promotional campaigns and community engagement