General Sales Manager

Job Title: General Sales Manager (GSM)

Department: New & Used Vehicle Sales

Location: Various Dealership Locations within St. Louis, Missouri

Position Type: Full-Time 

FLSA Status: Non-Exempt

Reports To: General Manager

Position Summary

The General Sales Manager (GSM) is a senior leadership role responsible for driving sales performance and operational excellence within the dealership’s variable operations. This role leads sales managers, sales consultants, and BDC staff while executing the overall sales strategy to achieve revenue, market share, and customer satisfaction goals.

The GSM plays a critical role in inventory management, sales process execution, staff development, customer experience, and manufacturer relations across the Lou Fusz Automotive Network.

Key Responsibilities

Sales Leadership & Performance

• Lead, coach, mentor, and develop Sales Managers, Sales Consultants, and BDC staff


• Establish, manage, and track performance metrics and department KPIs


• Drive market share, profitability, owner loyalty, and service retention


• Execute pricing, forecasting, and inventory strategies to maximize ROI


• Maintain strong manufacturer relationships and ensure compliance with standards

Inventory & Process Management

• Manage used vehicle inventory using tools such as V-Auto, appraisal systems, recon velocity, and off-street purchasing


• Ensure accurate and timely reporting of vehicle sales into manufacturer portals


• Oversee CRM workflows and customer touchpoints using Drive Centric and Dealertrack DMS

Customer Experience & CSI

• Champion a customer-first culture across the sales department


• Monitor and improve CSI scores and resolve customer issues efficiently


• Ensure all customer interactions are handled professionally and ethically

Training & Development

• Recruit, train, and retain top sales talent


• Conduct ongoing coaching and performance reviews


• Ensure completion of all manufacturer-required training


• Stay current on industry trends, technology, and best practices

Compliance & Administration

• Maintain a safe, clean work environment in compliance with OSHA and state regulations


• Enforce company policies, pay plans, and operational standards


• Ensure accurate timekeeping, reporting, and documentation


• Participate in required meetings and initiatives

Qualifications

Experience & Skills

• 5 Years automotive dealership sales leadership experience preferred


• Strong track record of driving sales performance and team accountability


• Customer-focused mindset with a passion for service excellence


• Ability to analyze performance data and make informed business decisions


• Excellent communication, leadership, and problem-solving skills


• Proficiency with dealership technology, CRM tools, and inventory systems

Competencies

• Integrity and ethical leadership


• Planning, organization, and attention to detail


• Adaptability in a fast-paced, results-driven environment


• Strong interpersonal and team-building skills


• Sense of urgency and personal accountability

Work Environment & Schedule

• Full-time role requiring 40+ hours per week


• Requires flexibility to meet business demands


• Work includes both indoor and outdoor environments in varying weather conditions


• Professional business attire required

What We Offer:

• Competitive Pay based on experience and performance


• Ongoing manufacturer and in house training


• Complete union benefits package


• Sick Leave


• Vacation


• Bereavement leave


• 401K with company match


• Life insurance


• Uniforms


• A supportive, team-focused work environment


• Career advancement opportunities-we promote from within

Career Growth

With sustained performance and development, a successful General Sales Manager may advance to a General Manager role within the organization.

Equal Opportunity Employer

The Lou Fusz Automotive Network is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, and business needs.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.