General Sales Manager

Ford General Sales Manager

The Landmark Automotive Group, is seeking a high-performing Ford Certified General Sales Manager (GSM) to assist in leading our sales department. Working closely with the General Manager, you will help to oversee new and used vehicle sales, finance (F&I), and internet sales teams. The ideal candidate possesses a proven track record of volume growth, high profitability, and exceptional customer satisfaction scores.

Key Responsibilities

• Lead Teams: Manage, train, and motivate sales managers, advisors, and F&I staff.


• Drive Inventory: Optimize new Ford allocations and used car turn rates.


• Maximize Profit: Implement effective sales strategies to meet gross profit goals.


• Monitor Metrics: Track daily dealership performance, CRM data, and market trends.


• Ensure Compliance: Maintain strict adherence to Ford corporate sales standards and compliance.


• Elevate CSI: Maintain top-tier Customer Satisfaction Index scores per Ford guidelines.

Qualifications & Requirements

• Certification: Active Ford Motor Company Sales Manager Certification, while not required is highly preferred.


• Experience: Minimum 3–5 years of automotive GSM or strong Sales Manager experience.


• Dealership Tech: Proficiency with VinSolutions, Reynolds & Reynolds, or CDK systems.


• Leadership: Strong ability to recruit, develop, and retain high-performing talent.


• Communication: Excellent negotiation, presentation, and closing skills.


• Clear Background: Clean credit and valid driver’s license with an insurable driving record.

Benefits & Compensation

• $115,000 - $165,000 base salary plus commission & generous performance-based bonuses.


• Comprehensive health, dental, vision & life insurance.


• 401(k) retirement plan with company match.


• Paid Vacation.


• Paid time off and holiday pay.


• Employee purchase discounts


• Demo vehicle allowance or company-provided vehicle.


• Continuous Ford executive training and professional development.

Making plans to advance your career, or looking for more challenges in your automotive experiences, contact us and explore this great opportunity with the Landmark Automotive Group.

Landmark Automotive Group is a safe, drug-free workplace culture. We strive to achieve a diverse and inclusive work environment for everyone. We are proud of our participation in Getting Talent Back to Work-2nd Chance Employment. EOE