General Sales Manager / General Manager – Platform Leadership Role

Location: Pittsburgh, PA

Company: Shults Ford Lincoln / Shults Automotive Group

Overview

Shults Ford Lincoln, the #1 Ford dealership in Pennsylvania and part of the high-volume, performance-driven Shults Automotive Group, is seeking an experienced, high-energy, and results-focused General Sales Manager (GSM) or General Manager (GM) to lead sales operations across our thriving organization. This is not a single-store position—it’s a platform-level leadership opportunity to oversee and optimize sales performance across multiple rooftops. We’re looking for someone who’s ready to run hard, move fast, and lead fearlessly, driving growth and innovation in every department.

The ideal candidate blends traditional dealership excellence with modern expertise in digital retail, CRM utilization, and customer engagement, turning data, processes, and people into sustained performance and long-term success.

Who You Are

You’re not just a manager—you’re a visionary and a motivator who thrives in a fast-paced, competitive environment. You’ve built your career on results, accountability, and leadership. You’ve excelled in sales, led winning teams, and know how to integrate people, process, and technology to build a culture that performs.

You’re passionate about:

• Building teams that win every day.
• Developing systems that drive measurable results.
• Growing market share and customer loyalty in a high-volume environment.

You’re ready to bring your expertise in BDC operations, internet sales, desking, and digital performance to the top-performing Ford dealership in Pennsylvania—and to a dealer group that’s only getting stronger.

Key Responsibilities

Sales & Leadership

• Lead and manage all dealership sales operations, including new, used, internet, and BDC departments.
• Coach, motivate, and hold management teams accountable to performance standards and process excellence.
• Aggressively TO (turn over) customers and assist in closing deals • Drive volume, gross, and finance performance across all departments while maintaining a customer-first focus.
• Foster a fast-moving, professional, and high-energy sales culture that builds loyalty and keeps the team winning.

Operations

• Oversee and integrate sales and BDC operations across multiple rooftops.
• Manage all digital leads, inbound/outbound communications, and appointment-setting processes.
• Partner with Dealer Synergy and other top-tier consultants to enhance training, accountability, and phone process performance.
• Coordinate with desking managers to ensure smooth handoffs, consistent deal structures, and strong lead-to-sale conversions.
• Track, analyze, and report key performance metrics including response times, contact rates, appointment show ratios, and close percentages.

CRM, Marketing & Accountability

• Oversee CRM performance (VinSolutions) to ensure accurate lead tracking, follow-up compliance, and accountability.
• Collaborate with marketing teams to align digital and traditional campaigns with aggressive sales targets.
• Establish and enforce clear performance benchmarks for BDC, Internet, and sales managers.
• Conduct regular meetings, coaching sessions, and performance reviews to keep teams aligned and driven.

What You Bring

• Proven success as a General Sales Manager or General Manager in a high-volume dealership.
• A history of leading, developing, and inspiring top-performing sales teams.
• Deep understanding of CRM systems, digital marketing, internet sales, and BDC operations.
• Strong leadership and communication skills with a hands-on, “lead by example” management style.
• Proficiency in Reynolds & Reynolds, VinSolutions, and similar platforms.
• Experience with Dealer Synergy or comparable training programs is a major plus.
• In-depth knowledge of Ford operations, OEM programs, and compliance standards.
• The drive, discipline, and determination to run hard and fast—and lead a winning team that does the same.

Why Shults?

At Shults Ford Lincoln, we don’t just lead the market—we define it. As Pennsylvania’s #1 Ford store and part of one of the region’s most respected automotive groups, you’ll have the platform, support, and freedom to take performance to the next level.

This is your chance to make a real impact across a thriving, multi-rooftop organization that values your expertise, rewards results, and empowers leaders to lead.

If you’re ready to move fast, drive growth, and lead a team that plays to win, this is your moment.

Join us—and let’s build the next era of automotive excellence together.