Company description
Our client has, via multiple international gym and health and fitness organizations, the opportunity to become part of their commercial enterprise. The extent of which varies between just being a 3rd party sales house, through to aiding programmatic endeavours, through to brand partnership integrations to back-end CMS and potential screen integrations across DOOH and AV.
Furthermore, they have the desire to grow these opportunities across more gym estates in key, high-value territories, than those we have already gotten a foothold into.
Their challenge is balancing the opportunity to grow against the revenue expectations placed upon their organisation by their gym partners. Therefore, being able to potentially drive revenue via advertising would be ideal or the ability to negotiate a balanced arrangement with gym partners around revenue expectations.
Job Description
Our client seeks a highly driven and experienced Business Development and Account Manager based in Germany, to drive ambitious growth plans. This position reports to the Partnership Group Director and is responsible for building strong relationships with regional partners. This is a fantastic opportunity for a dynamic individual to join an established business aiming to enter valuable the German market. The successful candidate will become part of a skilled team serving a broad range of international clients and partners throughout Europe & the UK.
Responsibilities
Develop a strategy
- Market research
- Working alongside the UK management team to identify growth and high value countries/regions in both fitness and advertising
- Build a strong and thorough knowledge base of the constantly changing range of the fitness/ gym/ sports landscape in key markets
- Identifying strategic partners including other media companies and agencies
- Identify competitors and barriers to entry
- Secondary to the above, identify other potential sectors beyond gyms/fitness to grow the the company’s network
- Growth and strategy
- Working with the UK management team to create action plans to open accounts in the country (including both gym partners and agencies)
- Strategically position the company’s platforms and advertising solutions to win new contracts
- Identify and adapt appropriate core product offering per market (DOOH, AV, affiliate or all) pertaining to media world and gym preference
- Acquiring new gym networks in those key areas identified by selling in our numerous digital channels and solutions
- Work with identified third party media companies to deliver and install solutions and drive advertising revenue
Supporting the company’s advertising sales activity in-territory by assisting in any campaign execution or supply of information, but not actually doing any of the sales activity
Regularly visit key European accounts/partners and maintain those relationships
Draft, manage and review contracts
Reporting & forecasts
- Provide regular feedback to the relevant management and sales teams identifying shifts in market conditions, including information on key players, on-going changes or trends and licenses
- Facilitate cross–functional team collaboration in campaign strategy, execution, and measurement to deliver clients a comprehensive service
Some travel to London and other European territories will be expected, as will attendance at industry events across Europe.
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