Global Brand Manager Pepsodent Core Ho-Chi-Minh-Stadt, Vietnam

Background
Pepsodent, as Unilever's largest oral care brand, has experienced high year-on-year growth, reaching close to a 1-billion-euro business. Pepsodent/PS/Signal operates globally and is the undisputed number #1 Oral care brand in 8 of its top 10 markets. After years of slow growth, Pepsodent is back with 8% - 10% CAGR over last 2 years while bringing in significant GM for Personal Care. In 2023, Pepsodent was the ONLY brand to have 90% Business Winning Share.
Looking forward, continuing the growth and profitability for Pepsodent, primarily in South-east Asia, South Asia, Africa, and the Middle East, is the key success factor for Oral Care 2025 Vision.
We are also one of the most purposeful brands of Unilever with the highest SLP score across all oral care brands globally. We are on a mission of ensuring that no one, irrespective of where they are from or their living conditions, suffers from poor oral health. Through our school program covering 100 million kids, free dental check-ups, and a range of products designed for all needs, our brand stands between consumers and the most wide-spread and preventable disease on Earth – Oral Decay. We are the pioneers of teledentistry – an effort to move the brand into service.
The role of the Global Assistant Brand Manager Pepsodent Future Core is responsible for driving the premiumization agenda of the brand. There are 2 large platforms that are critical for Vietnam – Green tea and Natural Whitening. This role will lead these platforms globally and ensure its continued success in Vietnam. These are together expected to uptrade the consumers while keeping competition at bay. This role provides multiple opportunities for independent brand and team stewardship, agency and cross-functional leadership, Strategic Thinking and Creativity. The successful candidate must demonstrate elevated levels of passion, creativity, an enterprising spirit, and strong interpersonal skills. The role will report into the Global Brand Manager also based out of Vietnam.
The role will report into the

Senior

Global Brand Manager

also based out of Vietnam.
Main purpose
We are looking for a passionate, driven marketeer, that has will to deliver mixes and make things happen and at the same time bring the magic to make innovations that can become moon shots for Unilever.
The BM-ABM team will work together to achieve the following
Transform communication model from TV and Digital led to creating unmissable social surround.
Outstanding future ready premium innovations that become a beacon for Oral care across the world
Premiumize Oral Care globally through benefit segments and formats.
Why you should definitely want this role - In this role you will be responsible for developing multi-year innovations cementing the future success of your brand. You will experience crafting winning mixes to drive strong growth in our priority oral care markets. You will see the difference your products make to oral hygiene across the world. You will collaborate with a strong cross functional team and amazing BU partners to make Pepsodent unstoppable. As part of the Pepsodent GBD’s team, you will also be responsible for independent projects reporting directly into the GBD.
Business skills
P&L understanding. Clarity on what drives disproportionate growth and margin for Unilever and our customers.
Experience in working with markets to localise global plans.
Detailing and Rigor
Excellent project management skills. Must have had strong experience on managing complex networks, and ideally multi-country and cross-regional initiatives.
Desire to craft successful concepts and impactful pack designs.
Keen to understand of the science of product and art of communication.
Personal skills
Passion to craft global ideas, concepts, packaging, design. Show us what you are proud of, where you have unlocked the magic in your current or previous roles and what inspires you in the world of marketing and innovation.
Hunger to learn & succeed.
Move fast with Agility
Strong team player with passion for growth.
Excellent communicator, able to work collaboratively with all teams.
Strong personal interest in health and wellbeing of consumers around the world.
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