Global Communications Manager

POSITION SUMMARY

LifeWave is seeking a highly accountable, execution-driven Global Communications Manager to own the structure, governance, and enablement of global communications across the organization and field. This is not a role that executes day-to-day field communications. Instead, this role ensures that regional teams are equipped, aligned, and enabled to execute communications effectively and in advance of key initiatives.

You will act as the global control point for communication standards, messaging, and delivery frameworks, while directly owning internal global communications and CEO-level messaging. In parallel, this role owns global PR and influencer/athlete programs, ensuring they are strategically managed, globally aligned, and delivering measurable impact.

SUPERVISORY RESPONSIBILITIES

This position has supervisory responsibilities.

Title(s):

· Global Communications Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

Global Communications Ownership & Execution 

• Own and deliver internal global communications (corporate updates, leadership messaging, organizational updates) 
• Write and distribute CEO-level global communications to the field and internal audiences 
• Do not execute regional or market-specific field communications — ensure these are delivered by regional teams 
• Define and enforce clear boundaries between Global and Regional communications responsibilities 
• Ensure all global messaging is clear, prioritized, and aligned before reaching regions for execution 

Communication Strategy & Channel Management 

• Develop and implement a global communications framework (channels, cadence, hierarchy, ownership) 
• Establish SOPs, governance models, and approval processes for all communications 
• Define what is Global vs Regional, ensuring no duplication, confusion, or overlap (RASCI) 
• Build templates, playbooks, and toolkits for regional execution 
• Drive a ‘one global standard’ approach to communication quality and structure 

Message Translation & Distribution 

• Translate global campaigns, product launches, and initiatives into clear, structured communication toolkits 
• Ensure consistency in tone, voice, and clarity across all messaging 

Content Streams & Cadence 

• Manage recurring communications such as weekly updates and newsletters for regional execution 
• Support a structured cadence that reduces noise and improves clarity 

PR Strategy & Management (Global & Regional) 

• Own and manage global PR strategy and agency relationships 
• Evaluate, appoint, and manage PR agencies globally and regionally, ensuring performance and ROI 
• Build and execute a global awards and recognition strategy 
• Ensure PR is aligned to brand positioning and commercial priorities, not just awareness 
• · Hold agencies accountable through clear KPI’s and reporting structures 

Influencer/Athlete Program Management 

• Own the global influencer and athlete strategy and framework 
• Develop scalable program structures, governance, and selection criteria 
• Partner with regional teams to ensure local execution within a global framework 
• Ensure all activity is compliant, on-brand, and commercially aligned 
• Track and report on program effectiveness and ROI globally and regionally 

Podcast & Content Ecosystem Development 

• Support the evolution of the LifeWave podcast into a more strategic channel 
• Manage content calendar and work with Marketing Operations to manage production/guest interactions and contracts 
• Help build landing pages and content hubs to support podcast content 
• Integrate podcast content into broader communication streams 
• Track engagement and support performance reporting 

Global Alignment 

• Partner with regional teams to ensure communications are aligned and locally executable 
• Provide templates and frameworks to support consistency 

Compliance & Governance 

• Ensure communications meet brand and compliance standards 
• Support message accuracy and consistency

Performance & Optimization 

Produce monthly global reports covering: 

• Communications effectiveness (global + regional performance insights) 
• PR performance and ROI 
• Influencer/Athlete program performance 
• Continuously improve messaging and cadence based on insights

Other: 

• Collaborate with global colleagues across multiple time zones, making reasonable accommodations for meetings that may occasionally take place during evening hours to support effective communication and teamwork. 
• Completes all company training and follows established policies and procedures. 
• Performs all other duties as assigned

QUALIFICATIONS AND EXPERIENCE 

• Bachelor's degree in marketing, Business, Communications or related field. 
• 5-6+ years of experience in communications, content, or marketing 
• Experience in managing multi-channel communications 
• Proven experience in building and governing global communication frameworks 
• Experience managing PR agencies and influencer programs with measurable outcomes 
• Strong ability to simplify complex information 
• Experience with content ecosystems (email, content hubs, etc.) 
• Highly organized and detail-oriented 
• Comfortable executing and managing day-to-day communications 
• Fluent English essential 
• Comfort with adapting and adjusting to multiple demands, shifting priorities, ambiguity, and rapid change.

What Success Looks Like 

· Communications are clear, consistent, and easy to understand 

· Messaging is streamlined and well-organized 

· Campaigns are effectively communicated and adopted 

· Communication channels show improved engagement

Work Environment & Physical Demands

Travel requirement: Less than 20% travel required (domestic and international). A valid passport is required. 

LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workstation and be mobile within the office. Occasional movement of up to 25 pounds may be required.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.