Global CRM manager

We are looking for experienced professional to obtain the Global CRM manager role.

Position in based in Limassol, Cyprus. Relocation is provided by the company.

Responsibilities:

• Design and oversee the strategic direction for CRM and outbound marketing initiatives, enhancing existing channels like push notifications, in-app messaging, and SMS, while also growing CRM efforts through email marketing.


• Break down strategic goals into measurable objectives, key results, and actionable plans for effective execution.


• Oversee all aspects of daily CRM operations, including close collaboration with Product and Development teams to determine technical requirements for projects, manage campaign execution, and evaluate campaign performance and outcomes.


• Coordinate and monitor CRM campaigns and programs, ensuring clear updates on progress, timelines, dependencies, and deliverables.


• Serve as the main point of communication for key stakeholders and leadership regarding updates on campaigns and projects.
  

Requirements:

• 3–5 years of hands-on experience in creating lifecycle CRM programs, preferably within the iGaming industry.


• Strong track record in segmentation, automation strategy, and leveraging digital marketing channels such as email, push notifications, and SMS.


• Comprehensive knowledge of CRM automation tools like Optimove, Symplify, or equivalent platforms.


• Proficient in turning data insights into impactful marketing campaigns that drive user engagement, retention, and reduce churn.


• Experience designing and implementing A/B tests to enhance performance through email, push, and in-app messaging.


• Advanced analytical capabilities with proficiency in reporting and visualization tools such as Power BI or Tableau.


• Familiarity with cutting-edge tools, platforms, and marketing trends.


• Prior experience working with gambling or betting B2C products is preferred, especially in high-load marketing environments.


• Upper-intermediate level of proficiency in English.

What's in it for you:

• Continuous learning and development opportunities with challenging projects.


• Full legalisation support for both employee and their family in Cyprus.
  


• Comprehensive relocation package, including travel and accommodation arrangements.


• Access to company fitness facilities to promote employee well-being.


• Support for language skill development with partial reimbursement for language classes.


• Special birthday celebrations and generous vacation allowance for proper rest.