Global Marketing Defense Manager

Responsibilities

Octave is seeking a marketing leader to make a significant impact in driving growth and brand awareness globally in the defense sector, focusing on geospatial, public safety and physical security technologies. This is a unique opportunity to join our marketing team, focusing on developing and implementing targeted marketing strategies for agencies and system integrators to grow their accounts through defense-specific marketing. This includes brand awareness, developing strategic partner relationships, lead generation and demand generation. This requires deep industry knowledge, creative out-of-the-box thinking, and strategic thinking and close collaboration with sales, product, and business development teams to navigate unique procurement landscapes. Key responsibilities include conducting market research, developing one-on-one and account-based marketing programs, and executing measurable revenue-influencing campaigns in a security-sensitive environment. 

This individual will report to the SVP of Marketing within our division, with a dotted line to the VP of Geospatial business, offering opportunities for professional growth and development within a global marketing environment.

Key Responsibilities:

• Strategy & Planning: Develop and implement comprehensive marketing plans for defense audiences, incorporating market, competitor, and trend analysis.


• Content & Messaging: Segment system integrator and defense agency audiences to create compelling, clear, and technically accurate content (positioning, messaging, case studies).


• Demand Generation: Design and manage campaigns (email, digital, paid media, events) to generate qualified leads and ROI.


• Account-Based Marketing (Account-based Marketing): Lead Account-based Marketing initiatives, defining personas and developing a communication cadence for named accounts and customer journeys.


• Collaboration: Work closely across languages and regions to understand sales opportunities and the correct positioning and timing of product and solution messages.


• Market Expertise: Understand defense industry nuances, procurement processes, and political/institutional structures.


• Performance Tracking: Define KPIs, track campaign performance, and report on results for forecasting and optimization. 

Education / Qualifications

• BA/BS in marketing, communication, public relations, or equivalent, Master’s/MBA preferred.


• 10+ years of proven marketing and leadership experience and success in the defense industry and its unique complexities, working with a government agency, system integrator or other technology provider.


• Thorough understanding of marketing channels and tactics targeted toward aligned industries and personas.


• Proven ability to work effectively in cross-functional and across regions, time zones and languages. Must be highly driven in both remote and office environments.


• Excellent communication, presentation, and interpersonal skills.


• Strategic thinking, analytical skills, and creativity.


• Highly desirable skills: including MS Office, Adobe Creative Suite, marketing software/platforms (Pardot or other marketing automation and Demandbase or other Account-based Marketing) and Salesforce.


• Always curious and open to learn new marketing programs or initiatives to adopt


• Well-organized and meticulous, able to manage multiple tasks across markets with guidance and support 


• Commercial awareness partnered with a creative mind.


• Strong command of English: spoken, comprehension and written is required. Fluency in German, Spanish and/or Dutch is a plus.

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About Octave

Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle - Design, Build, Operate and Protect - where performance, safety, and reliability are non-negotiable and failure is not an option.

Turning complex operational data into actionable intelligence, Octave connects expertise, real-world conditions and enterprise-scale insight to improve performance, resilience and incident response where it matters most.

Octave has more than 7,000 employees in 45 countries. Learn more at octave.com and follow us on LinkedIn.

Why work for Octave?

All in. Always forward. That's the way we do things around here. We put trust in our people because we believe it's the best way to unleash potential, bring ideas to life, and keep moving ahead. And it's why we're committed to creating an environment that's truly supportive, providing you with the resources you need to support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Octave, we believe that diverse and inclusive teams are critical to the success of our people and our business. Here, everyone is welcome. As an inclusive workplace, we don't discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. 

Respect is the cornerstone of how we operate, so speak up and be yourself. You're valued here.