Global Marketing Product Manager - Downstream

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Global Marketing Product Manager - Downstream

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locations

United States - Minnesota - Plymouth

time type

Full time

posted on

Posted 3 Days Ago

job requisition id

31084525

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
An excellent retirement savings plan with high employer contribution.
Tuition reimbursement, the Freedom 2 Save

student debt program and FreeU

education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Global Marketing Product Manager (PM) of Downstream Cardiac Surgery, you will be responsible for defining and implementing an effective global go-to-market strategy for the franchise and its portfolio products. The ability and proven track record to develop new markets, influence and motivate cross functional teammates, exercise critical thinking, decisive decision making, while having depth of knowledge and technical expertise in medical devices are keys to success in this role. Projects will include development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This “product champion” is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives.
Strong analytical, written, verbal, and presentation skills are a must and medical sales experience a plus.
What You’ll Work On
Lead product launches. Develop go-to market strategy and tactical plans and gain alignment with leadership and internal regional

stakeholders.

Organize information in a logical concise manner. Create positioning to drive adoption and to differentiate the product from the competition.
Develop messaging and sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues. Develop global sales

educational/promotional

pieces as appropriate:

Initiate/manage/implement

publications/ competitive comparisons to support business strategy as appropriate.
Achieve Global product line sales and margin by driving execution of global marketing plan, tracking actuals vs. target and other key metrics, and adjusting tactics as needed to achieve targets.
Develop marketing plan for product lines with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks. Review and provide guidance on global pricing strategies. Develop comprehensive global channel marketing efforts and requirements in managing development of promotional media in collaboration with regional stakeholders.
Assess product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand in top regions, communicate to the appropriate internal stakeholders changes and key assumptions. Work with cross functional teams including Finance and Demand

Planning.

Conduct formal market research. Understand questions that need answering, clearly and objectively define an objective around those questions. Anticipate the potential outcomes and know what you will do with this information, communicate objective. Evaluate market research results and recommend actions.
Drive global training initiatives around key product lines in line with regulatory and internal guidelines
Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products.
Project Management: Manages the marketing aspects of projects involving cross functional groups.
Required Qualifications
Bachelor’s degree with at least 4 years of related experience
Strong written and verbal communication capabilities required
Willing to travel 25%, including extended overnight and global
Must be proactive and results oriented
Proficiency with Microsoft Office suite of applications
Demonstrated leadership, strategic thinking, and analytical skills
Preferred Qualifications
MBA
Class III device product launch experience
Marketing or Marketing Communications experience
Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at

www.facebook.com/Abbott

and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$109,300.00 – $218,700.00

In specific locations, the pay range may vary from the range posted.
JOB FAMILY:

Product Management

DIVISION:

SH Structural Heart

LOCATION:

United States > Minnesota > Plymouth : 5050 Nathan Lane N

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of

Minorities/Women/Individuals

with

Disabilities/Protected

Veterans.EEO is the Law link - English:

http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol:

http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
About Us

Abbott

is about the power of health. For more than 135 years,

Abbott

has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of

Abbott

come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at

Abbott

, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,

Abbott

welcomes and encourages diversity in our workforce.

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