Global Mid-Market Campaign Manager

Global Campaign Manager

We're looking for a strategic executor with proven campaign development experience with a strong understanding of buyer-stage execution, project management and data-driven optimization skills.  Excellent communication, cross-functional collaboration, and the ability to turn big-picture goals into tactical wins are essential.

If you're passionate about scaling demand generation, enabling global teams, and directly impacting revenue through innovative, measurable campaigns—this is your opportunity to make a massive difference.

Responsibilities

• Create actionable, scalable campaign kits aligned to the Integrated Demand Program (IDP) strategy
• Set and track campaign-level KPIs that ladder up to IDP KPIs defined by Program Leads
• Determine campaign objectives along with appropriate communication vehicles, content, scheduling, approach, targeting and mix of strategies
• Create comprehensive campaign kits that include messaging frameworks, content assets, channel strategies, timelines, and performance benchmarks tailored to target audiences and buying stages
• Lead execution and generation of marketing content assets: emails, landing page, social posts, ad copy & banners, content offers; Tracking and reporting: campaign tagging guidance, performance dashboard template, lead scoring model
• Ensure global campaign kits are adapted and localized appropriately for regional execution, factoring in cultural, regulatory, and market nuances

• Support regional and functional marketing teams in deploying campaign kits by providing training, documentation, and ongoing guidance
• Support development of Sales enablement materials: outbound email templates, call scripts, one-pager / solution briefs, case studies, battlecards

• Track campaign performance across channels and regions, gather feedback, and iterate on campaign kits to improve effectiveness and ROI
• Ensure campaign kits adhere to global demand generation standards and maintain consistency in messaging, design, and execution across markets

Key Skills

• Ability to translate strategic plans into executable, scalable campaign kits for pipeline impact
• Proven experience in campaign development, including messaging, campaign execution and planning
  • Understanding of messaging frameworks and buyer journey stages
  • Ability to guide content creation and ensure consistency across assets
  • Experience managing multi-channel marketing campaigns (email, digital, events, etc.)
  • Skilled at working with content, digital, field marketing, and operations
  • Ability to align campaign assets with brand, audience, and regional needs
• Ability to interpret high-level marketing goals and convert them into tactical deliverables
• Strong prioritization and project management skills to manage multiple campaigns simultaneously
• Familiarity with campaign performance metrics and KPIs
• Ability to analyze results & optimize campaign kits based on feedback / data
• Strong written and verbal communication skills
• Experience creating enablement materials and training regional teams on campaign execution
• Must have successfully carried pipeline quotas before
• AI-first mindset in generating campaign kits and in campaign performance measurement

Other Qualifications
The Winning Way behaviors that all Vertex employees need to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.