Global Social Channels Manager

POSITION SUMMARY

LifeWave is seeking a highly proactive, execution-driven Global Social Channels Manager to own and govern the company’s global social media ecosystem. This role is responsible for managing corporate social channels, while establishing the standards, frameworks, and governance required to ensure consistent, high-quality social media execution across all regions. 

The role will evolve social media from a reactive posting channel into a strategic, content-led platform that drives brand authority, engagement, and customer growth globally. This is a hands-on ownership role for someone who actively sources content, drives storytelling, and ensures social media is consistently active, aligned, and commercially impactful. 

SUPERVISORY RESPONSIBILITIES 

This position has no supervisory responsibilities for this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Social Channel Ownership 

• Manage day-to-day activity across corporate social channels (Instagram, Facebook, YouTube, Vimeo, WhatsApp etc.) 

• Ensuring content is consistent, on-brand, and aligned across all markets 

• Support the shift toward a more globally aligned social approach 

Content Strategy & Execution 

• Execute a consistent, continuous content strategy 

• Create and manage content including: 

Active Content Sourcing 

• Proactively source, create, and curate content from across the business 

• Partner with Creative and Product teams to deliver monthly and quarterly content drops (e.g. product imagery, lifestyle assets, testimonials) 

• Ensure a consistent pipeline of fresh, relevant content across all channels 

• Own the delivery of global social content calendars, aligned to campaigns and initiatives 

Community Engagement 

• Support engagement across channels and encourage participation 

• Help highlight Brand Partner and Customer stories 

Governance & Guardrails 

• Develop and implement global social media guidelines, frameworks, and guardrails 

• Clearly define what is Global vs Regional social ownership 

• Provide content direction and calendars for regions to localize and execute 

• Regularly review regional social activity to ensure it is: 

   o on brand 

   o Compliant 

   o Aligned to global strategy 

• Actively course-correct and enforce standards where required 

Cross-Functional Coordination 

• Provide visibility into upcoming social content for leadership with Monthly & Quarterly Calendars 

• Partner with internal teams to ensure alignment and awareness 

Performance & Optimization 

• Track social performance metrics (engagement, growth, reach) for Global Channels ensuring ROI 

• Collate performance metrics from regions into Monthly Social Report 

• Optimize content based on performance and trends

Other

• Collaborate with global colleagues across multiple time zones, making reasonable accommodations for meetings that may occasionally take place during evening hours to support effective communication and teamwork

• Completes all company training and follows established policies and procedures 

• Performs all other duties as assigned 

QUALIFICATIONS AND EXPERIENCE 

• Bachelor's degree in marketing, Business, Communications or related field. 

• 4-6+ years of experience in social media or digital marketing 

• Experience managing brand or corporate social channels 

• Project Management Tool knowledge, ideally Smartsheet knowledge, preferred but not essential. 

• Strong content creation and storytelling skills 

• Ability to proactively source and create content 

• Comfortable working cross-functionally 

• Hands-on, self-starter mindset 

• Fluent English essential 

• Comfort with adapting and adjusting to multiple demands, shifting priorities, ambiguity, and rapid change.

Work Environment & Physical Demands

Travel requirement: Less than 20% of travel required (domestic and international). A valid passport is required. 

LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workstation and be mobile within the office. Occasional movement of up to 25 pounds may be required.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.