Global VP of Sales

Fahrenheit Advisors is partnering with Red River Foods in their search for a Global Vice President of Sales to lead global sales strategy and execution across both commodity ingredient sales and commercialization programs. Reporting directly to the CEO, this leader will help professionalize the sales organization, strengthen forecasting and account management discipline, and drive profitable growth across regions and product lines.

About Red River Foods:

For more than 40 years, Red River Foods has been a trusted global supplier of premium ingredients serving the bakery, dairy, confectionery, cereal, and snack food industries. Today, the company represents approximately 25% of the U.S. cashew market and continues to expand its capabilities across ingredients, retail, foodservice, and value-added commercialization.

As a privately held global business, Red River Foods is focused on scalable growth, stronger margins, and building a more disciplined commercial organization. With significant investments in commercialization capabilities and infrastructure, the company is entering an exciting new phase of growth.

This is a unique opportunity to lead two interconnected business models:

• Traditional commodity and ingredient sales
• Commercialized, value-added retail and food service solutions

The ideal candidate is a strategic, hands-on sales executive who can build structure, improve execution, and lead high-performing teams in a dynamic global environment.

Key Responsibilities:

Global Commercial Leadership

• Define and execute a global sales strategy aligned with growth and profitability objectives
• Develop and execute a comprehensive commercial strategy integrating sales, marketing, customer segmentation, product positioning, pricing, and profitability goals across regions, channels, and product categories
• Identify growth opportunities across products, customers, geographies, and market segments
• Develop a long-term global sales growth roadmap

Sales Organization & Performance

• Lead and develop a global sales organization of approximately 10 professionals
• Build scalable systems, KPIs, reporting structures, and accountability measures
• Improve forecasting accuracy, pipeline visibility, pricing discipline, and overall sales execution
• Assess organizational capabilities and develop talent across the commercial team

Strategic Account Management

• Establish a global strategic account management framework, including:
• Account segmentation
• Executive relationship mapping
• Customer profitability analysis
• Annual account planning
• Cross-product penetration strategies
• Disciplined growth opportunity reviews
• Strengthen strategic account management and increase penetration within key global accounts

Cross-Functional Collaboration

• Drive collaboration across sales, procurement, operations, finance, and product development teams
• Partner with executive leadership to strengthen new product development (NPD) and commercialization processes
• Ensure new product opportunities are market-led, customer-validated, operationally feasible, and financially attractive

Market & Growth Strategy

• Develop a global market segmentation model to prioritize growth opportunities by:
• Geography
• Channel
• Customer type
• Application
• Product category
• Margin potential
• Strategic fit

What We’re Seeking:

• 10+ years of sales leadership experience within food ingredients, agriculture, commodities, or related industries
• Experience operating within complex or commodity-influenced markets
• Proven success building structured, high-performing commercial organizations
• Strong financial and operational acumen with a focus on margin improvement
• Ability to lead experienced teams with credibility, accountability, and emotional intelligence
• Global commercial leadership experience preferred

First-Year Priorities:

• Assess and strengthen the sales organization structure and processes
• Improve forecasting accuracy, pricing discipline, and account planning
• Increase penetration within strategic global accounts
• Improve coordination across commercial, procurement, and operations teams
• Deliver a long-term global sales growth roadmap