Go to Market Manager (GTM) (Eplan)

• Translate global GTM strategy into actionable U.S. plans.
• Shape and optimize the U.S. customer journey.
• Align campaigns and launches with U.S. commercial priorities.

• Serve as the primary U.S. liaison to global GTM.
• Coordinate messaging, timelines, and deliverables across all customer‑facing teams.
• Maintain strong communication between U.S. operations and HQ.

• Adapt global content for U.S. industries and buyers.
• Lead GTM enablement across the Americas.
• Ensure all localized assets are relevant and consistent.

• Gather structured feedback from Sales and Services.
• Provide insights on content gaps, campaign performance, and market needs.
• Help refine audience targeting and messaging.

• Support product launches, digital events, and U.S. GTM initiatives.
• Align topics and messaging with global themes.

• Support GTM budget planning.
• Track KPIs, ROI, and pipeline impact.
• Recommend improvements for targeting and spend effectiveness.

• Define precise buyer segments with Field Marketing.
• Ensure paid media aligns with high‑ROI customer groups.

• Bachelor’s degree in marketing, communications, or business preferred.
• 5 years’ experience in GTM execution, project management, or campaign coordination.
• Strong ability to operationalize strategy.
• Excellent communication and stakeholder management.
• Data-driven decision making.
• Ability to influence without authority in a matrixed org.

• Experience in industrial automation or engineering software.
• Familiarity with B2B multi‑channel campaigns or product launches.
• ECAD/CAD market experience (EPLAN knowledge is a plus).

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.