Goode Health | Growth-Driven CEO

Position: Chief Executive Officer, Goode Health

Location: Remote

Type: Full Time

Start Date: January 2026

Compensation: Base + Equity

Premium wellness shouldn’t be reserved for the few. Palm Ventures backs founders who are changing that—across fast casual concepts, differentiated nutrition brands, and digital health and fitness platforms. One of those brands is Goode Health, a functional nutrition company built on a simple conviction: health and longevity should not remain luxury goods.

Launched in 2023, Goode Health is bringing real science into a $50B functional nutrition and wellness market that’s saturated with marketing and light on proof. Its clinically validated 5-in-1 superfood shake is already meaningfully differentiated and showing strong early traction. The company is now looking for a growth-driven, imaginative CEO to turn that early signal into dominant market share and build a broader platform at the intersection of personalized health and personalized nutrition.

Where we’ve been:

• Developed a patented formulation for a 5-in-1 superfood shake now doing almost $1M in ARR largely just through one marketing channel
• Secured clinical evidence for the efficacy of the full formulation (not just individual ingredients), differentiating us from the vast majority of competitors in the category
• Built a lean team that includes a trusted co-manufacturer, an operations manager, customer support, and in-house marketing supplemented with agency leadership.

Where we are:

• Improving both topline growth and bottom-line performance on our flagship product through a brand refresh, marketing channel expansion, reducing CAC, and optimizing already-strong customer retention.

Where we’re going:

• Extending product offerings into the whitespace between personalized health diagnostics (e.g., blood tests, glucose monitors, etc.) and personalized (or 'mass customized') nutrition offerings

You are:

• An experienced founder or co-founder with a track record of building CPG brands that break through the noise, growing from near scratch to profitability with revenue north of $2M in ARR.
• Versatile operator who has built an led a multi-disciplinary team (including vendors, employees, etc.), managed > $1M in a marketing budget, and owned full P&L from supply chain to sales and marketing.
• Resourceful capital allocator - you can tell at least one story of how limited resources inspired a creative breakthrough in pursuit of a big vision. Proven ability to prioritize limited resources toward the highest-impact activities.
• Energized at the prospect of working in a studio model that offers meaningful upside while limiting downside risk, and provides a suite of support resources (especially in finance and marketing).
• Passionate about the personalized wellness space and creating opportunities for everyday consumers to take charge of their health and wellbeing, without paying the luxury premium.

Goode Health offers competitive compensation with meaningful equity and benefits, all commensurate with experience. As part of Goode Health and Palm, you’ll retain the agility of a fast-moving startup while benefiting from a well-resourced ecosystem of support through Palm Ventures and Palm Venture Studios.