Google Ads Specialist Search, PMax, YouTube

Our client is seeking a data‑driven Google Ads Specialist (Associate) to manage and optimize paid search campaigns across Search, Display, Performance Max, and YouTube. This role focuses on lead generation and pipeline growth within a SaaS environment. The ideal candidate is hands‑on, analytical, and experienced in managing multi‑channel paid search programs at scale.

No Visa Sponsorship | No Relocation Assistance

Contract Duration: 6 months | W2

Work Model: Hybrid | Monday, Tuesday, Thursday (onsite)

Location: San Jose, CA (Local candidates within a reasonable commuting distance only)

Requirements:

• Oversee budgets, pacing, and spend allocation across paid search channels.
• Analyze search term data, performance trends, and recommend optimizations to improve CPL, CPA, and pipeline contribution.
• Stay current on Google Ads updates, betas, and search marketing best practices.
• Manage day‑to‑day execution of Google Ads campaigns (Search, Display, Performance Max, YouTube)
• Build and optimize campaigns, ad groups, keyword lists, negative keywords, bidding strategies, and ad copy.
• Monitor performance and identify trends using platform data, GA4, Salesforce, and Tableau.
• Support paid media managers with campaign setup, maintenance, reporting, and performance enhancements.

Qualifications (Must-Haves)

• Experience with Google Analytics (GA4)
• Ability to work onsite 3 days per week in San Jose, CA.
• Strong analytical skills and ability to interpret campaign data.
• Proficiency with Excel/Google Sheets for data manipulation.
• Experience with landing page optimization, ad copywriting, and A/B testing.
• Proficiency with Google Ads Editor for bulk edits and scaled account operations.
• Experience with keyword research, negative keyword strategies, and bidding optimization.
• Ability to manage mid‑to‑large paid search budgets and adjust pacing based on performance.
• Experience tying paid search performance to downstream metrics such as MQLs, SQLs, opportunities, and pipeline value.
• Strong understanding of conversion tracking, attribution, and traffic quality evaluation.
• Experience running structured A/B tests and presenting results with clear before/after performance impact.
• Comfortable working in a fast‑paced environment with multiple stakeholders and shifting priorities.
• 3–5+ years of hands‑on experience managing Google Ads campaigns (Search, Display, Performance Max, YouTube)
• All education levels considered or equivalent hands‑on experience is fully acceptable.

Preferred Skills:

• Google Ads or GA4 certifications.
• Experience with Microsoft/Bing Ads.
• Experience with Salesforce and Tableau.
• B2B marketing experience; SaaS strongly preferred.
• Experience in FinTech or financial/accounting‑related industries.