Graphic Designer-Baggallini

About the Company

Baggallini is committed to evolving its brand during a pivotal period of transformation, focusing on impactful brand marketing assets and campaigns that elevate our presence across all consumer and partner touchpoints.

About the Role

As a member of the Brand Marketing team, the Graphic Designer will play a critical, hands-on role in executing Baggallini’s brand evolution. This role is focused on developing and executing brand-consistent creative content across both digital and print platforms.

Responsibilities

• Design and produce brand marketing assets across digital and print channels, including email, web, paid media, social, retail signage, presentations, and promotional materials.


• Translate campaign briefs and seasonal strategies into cohesive visual concepts and executable creative.


• Develop layouts, typography systems, and visual compositions that reinforce brand consistency and elevate creative standards.


• Ensure all creative assets are aligned with brand guidelines and meet quality expectations.


• Prepare production-ready files and manage revisions through final delivery.


• Maintain organized digital asset libraries and working files.


• Support development of seasonal and product launch campaigns from concept through execution.


• Assist in photoshoot planning, including mood boards, creative direction decks, styling references, and shot lists.


• Provide on-set or virtual creative support to ensure imagery aligns with brand standards and campaign objectives.


• Partner with external photographers, stylists, and vendors as needed.


• Review and select imagery, support retouching direction, and ensure final assets meet brand standards.


• Partner with the Art Director and Marketing Leadership to refine and evolve the brand book in alignment with updated strategy.


• Help define visual standards including typography, color usage, photography style, layout systems, and tone of voice alignment.


• Create clear, usable guidelines that support cross-functional consistency.


• Collaborate closely with Marketing, Merchandising, E-commerce, and Retail teams to support business objectives.


• Leverage AI-powered creative tools to enhance ideation, concept exploration, and production efficiency.


• Monitor industry trends, competitor activity, and emerging creative directions.


• Participate in brainstorming, feedback sessions, and continuous improvement initiatives.


• Travel for campaign execution, photoshoots, or vendor collaboration as required.


• Perform other duties as assigned to support the business and creative team.

Qualifications

• BS/BA or related 4-year design degree (emphasis in graphic/interactive design).


• 3–5 years of in-house or agency experience supporting retail or consumer brands; fashion or accessories experience preferred.


• Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms.


• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.


• Experience designing for both print and digital/interactive environments, with understanding of production best practices.


• Demonstrated ability to contribute to and apply brand guidelines; experience supporting brand book development or visual identity systems a plus.


• Experience supporting campaign development and photoshoots, including mood boards, shot lists, and creative direction support, preferred.


• Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features) and comfort integrating AI into creative workflows to enhance efficiency and ideation.


• Clean, modern design sensibility with strong conceptual thinking and problem-solving skills.


• Photography, retouching, and/or basic video editing capabilities a plus.


• Visual merchandising or retail environment design experience a plus.


• Proficiency in Microsoft Office Suite.


• Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.


• Excellent written, verbal, and presentation skills.


• Collaborative, service-oriented mindset with the ability to work effectively across cross-functional teams and with external partners.


• Self-motivated, detail-oriented, adaptable, and comfortable in a fast-paced, evolving environment.


• Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.

Required Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.


• Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms.


• Experience designing for both print and digital/interactive environments.


• Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.


• Experience supporting brand book development or visual identity systems.


• Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features).


• Photography, retouching, and/or basic video editing capabilities.


• Visual merchandising or retail environment design experience.