QSSG - CONTENT MANAGER
About Q-Sourcing Servtec Group
(QSSG)
Q-Sourcing Servtec Group (QSSG)
is a leading human capital management firm headquartered in Mauritius, with
operations in Uganda, Kenya, Rwanda, Tanzania, and South Sudan. Known for its
innovative staffing solutions, HR management, training, and outsourcing
services, QSSG is ISO 9001:2015 certified and committed to shaping the future
of work across Africa. As part of our ambitious growth journey, we seek a dynamic Content Manager for
developing and executing QSSG’s content strategy, ensuring a compelling brand
presence across digital and traditional platforms.
Job
Description: Content Manager
Job
Title: Content Manager
Location: designated location within East Africa
Reports To: Chief Marketing Officer (CMO)
Job Purpose
The Content Officer/Manager is responsible for developing and executing QSSG’s content strategy, ensuring a
compelling brand presence across digital and traditional platforms. The role
involves crafting engaging, high-quality content that drives brand awareness,
lead generation, and customer engagement. The Content Officer/Manager will
collaborate with marketing, sales, and business development teams to align
content initiatives with QSSG’s growth and market expansion goals.
Key Duties and Responsibilities
1. Content Strategy & Brand
Messaging
- Develop
and implement a content strategy that aligns with QSSG’s brand
positioning and marketing objectives.
- Craft
and maintain a consistent brand voice, tone, and messaging across
all content platforms.
- Work
with internal teams to ensure content supports business development and
lead generation efforts.
2. Content Creation &
Management
- Create
and manage engaging, SEO-optimized content for websites, blogs,
case studies, social media, email campaigns, and marketing materials.
- Develop
compelling storytelling approaches that highlight QSSG’s expertise
in human capital solutions.
- Oversee
the production of visual and multimedia content, including
graphics, infographics, and videos.
- Manage
and optimize content on CMS platforms (e.g., WordPress, HubSpot).
3. Digital Marketing &
Campaign Support
- Collaborate
with the digital marketing team to ensure content aligns with
campaign objectives and audience needs.
- Support lead generation efforts by creating high-converting landing pages,
eBooks, whitepapers, and reports.
- Oversee social media content calendars, ensuring consistent and
high-quality engagement with followers.
4. Performance Tracking &
Optimization
- Track
and analyze content performance metrics (engagement, reach,
conversions) using tools like Google Analytics and social media insights.
- Continuously
refine content strategies based on data-driven insights and industry
best practices.
- Conduct A/B testing on content formats and messaging to enhance
performance.
5. Cross-Functional
Collaboration
- Work
closely with the CMO, sales, and business development teams to
create content that supports marketing and revenue goals.
- Partner
with external agencies, designers, and videographers for content
production when needed.
- Support
internal communication efforts by providing content for employee
engagement and training programs.
Mandatory
Requirements
Qualifications
& Education
- Bachelor’s
degree in Marketing, Communications, Journalism, Digital Media, or
a related field.
- A Master’s
degree in Marketing or Business Communication is an added
advantage.
Experience
- 3+ years of experience
in content marketing, digital marketing, or brand communications.
- Proven track
record of managing content strategies, social media engagement, and
SEO-driven content.
- Experience with content management systems (CMS), marketing automation tools, and
digital analytics platforms.
- Familiarity
with human resource, recruitment, or consulting industries is a
plus.
Skills
& Competencies
- Strategic
Thinking – Ability to create and execute content strategies aligned with business
objectives.
- Excellent
Writing & Storytelling – Strong ability to write, edit, and craft
compelling brand narratives.
- SEO &
Digital Marketing Knowledge – Experience in optimizing content for
search engines and digital platforms.
- Creative &
Visual Content Skills – Understanding of graphic design, video production, and social media
trends.
- Collaboration
& Communication – Works effectively with cross-functional teams to achieve marketing
goals.
- Analytical
Mindset – Ability to track content performance and refine strategies for
continuous improvement.
Personal
Attributes
- Innovative
& Proactive – Stays ahead of content trends and marketing innovations.
- Detail-Oriented
& Organized – Manages multiple content projects efficiently.
- Adaptable &
Culturally Aware – Understands audience nuances across different East African