Group Director, Network Growth Strategy & Opportunity Shaping

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Group Director, Network Growth Strategy & Opportunity Shaping

ROLE MANDATE

Turn ambiguous WPP-sourced signals into clear, actionable opportunity briefs, client POVs and routing recommendations.

WHY THIS ROLE EXISTS

The growth engine will only move at speed if signals are translated into clear briefs. This role creates the strategic shaping capacity that allows senior growth leads to move more opportunities without losing quality.

CORE RESPONSIBILITIES

• Develop client POVs, opportunity narratives and meeting materials for WPP-sourced ES opportunities.


• Translate broad client issues into ES opportunity statements, potential solution pathways and value hypotheses.


• Prepare qualification materials that help leadership decide whether to pursue, route, hold or stop an opportunity.


• Support Managing Directors on complex opportunities and early-stage pursuit development.


• Create repeatable playbooks for recurring opportunity types across WPP Creative, WPP Media, WPP Open and agencies.


• Work with the Network Growth Operations role to ensure briefs, actions and routes are tracked.


• Raise gaps in ES proposition, proof points or activation support that slow opportunity conversion.

CANDIDATE PROFILE

• Group Director-level strategist, growth operator or senior account planner with strong B2B / transformation fluency.


• Exceptional synthesis and writing skills; able to produce executive-ready briefs quickly.


• Comfortable across creative, media, data, CRM, AI, martech, content and platform themes.


• Commercially aware and able to frame opportunities in terms of client value and WPP revenue potential.


• Highly organized, fast-moving and AI-enabled.


• Able to support senior stakeholders without requiring extensive handholding.

KEY RELATIONSHIPS

• Head of WPP Network Growth and wider Growth leadership.


• WPP Creative, WPP Media, WPP Open and agency client teams.


• GCLs and priority account teams where ES opportunities are present.


• Growth Architecture & Enterprise Sales for complex or ambiguous opportunities.


• ES Pillar Leads, Consulting / Advisory, Alliances, Pursuit Excellence and Growth Operations.

SUCCESS MEASURES

• Quality and speed of opportunity briefs and client POVs.


• Number of opportunities shaped and advanced to clear next action.


• Reduction in vague or stalled signals within the Network Growth pipeline.


• Reuse of playbooks and briefing templates across the team.


• Positive feedback from MDs, GCLs, agencies and ES stakeholders on clarity of output.

FIRST 90-DAY FOCUS

• Create the standard Network Growth opportunity brief template.


• Support shaping of the first wave of priority WPP-sourced opportunities.


• Build initial reusable plays around the most common opportunity types.


• Establish a weekly review of stuck or ambiguous opportunities that need sharper framing.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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