Group Product Manager, Growth & CRM

This role is a good fit if you… 

• Have built and scaled impactful products from 0 → 1 and beyond within consumer or SaaS environments 

• Enjoy operating as a player-coach — balancing hands-on product execution with team leadership 

• Can define and drive a strategic vision across a growth ecosystem or platform 

• Have experience improving client lifecycle performance and addressing funnel leakage across acquisition, conversion, and retention 

• Know how to bring multiple product solutions together into a unified and seamless customer experience 

• Bring strong business and GTM acumen to decision making, including pricing, packaging, and positioning 

• Are comfortable leading through ambiguity and navigating complex product challenges 

• Have experience collaborating deeply with cross-functional teams across product and platform surfaces 

• Can think end-to-end — from identifying customer opportunity through product design to distribution and revenue impact 

• Have a track record of mentoring Product Managers and raising the quality bar across a team 

• Stay close to emerging technologies such as Generative AI and apply them thoughtfully to solve real-world user problems 

• Value collaboration, iteration, and feedback as core to building effective growth products 

• Prefer shipping iterative improvements that drive measurable impact to retention and engagement 

Key Responsibilities 

Lead Product Strategy & Roadmap 

• Define and communicate the vision for a unified CRM platform aligned with Playlist’s broader growth ecosystem. 

• Drive roadmap prioritization to evolve messaging automation, AI chatbot, and sales pipeline tools into a cohesive solution. 

• Balance platform investments that improve long-term retention with near-term delivery of high-impact features. 

Execution & Delivery Excellence 

• Directly lead a dedicated squad responsible for building and launching a next-generation CRM platform. 

• Oversee the integration of existing point solutions into a seamless end-to-end user experience. 

• Collaborate closely with engineering and platform teams to ensure deep integration across the Playlist product ecosystem. 

Champion Growth-Oriented Product Development 

• Leverage insights from customer behavior, lifecycle data, and market needs to guide product direction. 

• Develop solutions that improve client acquisition, trial conversion, and long-term retention. 

• Ensure CRM capabilities create a frictionless experience for both business owners and their end customers. 

Leadership & Team Development 

• Lead, mentor, and support a team of Product Managers to navigate complex product challenges. 

• Encourage creative problem solving and strategic thinking to improve automation and sales tools. 

• Maintain a high bar for product craft and execution across team initiatives. 

Stakeholder Engagement 

• Partner closely with Go-To-Market teams to package, price, and position CRM capabilities. 

• Collaborate cross-functionally to ensure successful launch and adoption of new platform features. 

• Align with broader product teams to ensure CRM capabilities are embedded across the Playlist ecosystem. 

Skills & Experience 

• 7+ years of product management experience with a proven record of shipping impactful products 

• 3+ years of experience managing and developing Senior Product Managers 

• Experience building and scaling growth-focused products within Consumer or SaaS companies 

• Deep understanding of client growth lifecycles and marketing systems 

• Strong strategic thinking and analytical skills 

• Excellent communication and cross-functional collaboration skills 

• Experience working across the full product lifecycle from discovery through delivery 

• Hands-on experience integrating Generative AI into product experiences (preferred) 

 Pay Transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $175,000 to 210,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.