Group Vice President, Loyalty and Customer Strategy

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Group Vice President, Loyalty and Customer Strategy

BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands continues to drive impact across digital subscriptions, nutrition and supplements, and retail.

The Group Vice President, Loyalty and Customer Strategy is a senior leader responsible for scaling BODi’s modern customer data engine. This role steers the company’s customer segmentation foundation and enterprise loyalty vision, driving subscriber and customer monetization, migration into higher-LTV relationships, and long-term customer value. This leader operates at the intersection of customer experience, data, and loyalty, building and leading teams that turn customer insight into measurable business outcomes.

Job Responsibilities 

• Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher-LTV relationships to increase long-term customer value

• Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value

• Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions

• Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV

• Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products

• Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance

• Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and maanging platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions

• Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains

• Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting

Requirements

• 15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses

• Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value

• Demonstrated success owning large customer datasets and translating them into actionable growth strategies, including identity resolution, CDP architecture, experimentation frameworks, and activation pipelines

• Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments

• Experience operating in complex cross-functional environments with Product, Marketing, E-commerce, Retail, and Technology partners

• Proven people leader with experience scaling high-performing technical and analytical teams

• Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms, with hands-on experience deploying these capabilities at scale

• Strong command of retention economics, cohort performance, LTV modeling, and experimentation, with a track record of converting customer insight into business impact

• Bachelor’s degree or equivalent experience; MBA a plus

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.