Job Title: Growth & Product Operations Lead – Africa
Location: Hybrid Working Model
Reports To: Chief Executive Officer
Department: Product & Growth
Job Objective
To manage the operational interface between product development, data, revenue, and customer acquisition. The role will ensure product features are effectively delivered, performance is accurately tracked, paid acquisition activities are optimized, and growth initiatives are executed efficiently, enabling senior leadership and technical teams to remain focused on strategic priorities and product development.
Key Responsibilities
Product Operations & Quality Assurance
• Lead quality assurance for all product releases by defining test cases, conducting checks, identifying issues, and tracking them through resolution.
• Monitor product performance and maintain regular reports covering subscriber numbers, customer acquisition funnels, product usage, and feature performance.
• Develop product requirements, specifications, and task documentation based on agreed business priorities.
• Coordinate activities between development teams and other business functions to ensure clear communication and timely delivery.
• Establish and maintain operational processes and documentation to improve efficiency and accountability.
Paid Acquisition & Growth
• Lead the execution of paid customer acquisition campaigns, including campaign setup, budget allocation, performance monitoring, and optimization.
• Manage advertising budgets and track key acquisition metrics, including Cost Per Install (CPI), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
• Analyse campaign performance and optimize channels to improve customer acquisition efficiency and return on investment.
• Work closely with Marketing and Partnerships teams on audience targeting, creative development, market insights, and campaign strategy.
• Identify opportunities to improve customer acquisition, conversion, engagement, and retention through data-driven growth initiatives.
Partnerships & Integrations
• Coordinate telecommunications, billing, payment, and technology partner integrations.
• Manage integration requirements, testing activities, implementation plans, and go-live checklists.
• Work with relevant internal and external stakeholders to resolve integration and operational issues promptly.
Data & Performance Management
• Produce and maintain accurate performance dashboards and reports.
• Analyse subscriber, funnel, campaign, and product data to identify trends, opportunities, and areas requiring improvement.
• Translate data into actionable recommendations for growth and operational decision-making.
• Ensure key performance metrics are consistently monitored and communicated to relevant stakeholders.
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