foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
● Manage and optimize the CARC budget (CAC & CRC) to ensure efficient and
impactful spend.
● Own the user journey from awareness to retention. Identify drop-off points and
develop strategies to reduce churn and increase lifetime value (LTV).
● Optimize CRM campaigns (e.g., email, push, SMS), and in-app engagement.
● Use data to drive decision-making. Monitor KPIs, generate insights, and present
findings to leadership with clear action plans.
● Run continuous A/B tests & Experiements to improve conversion, activation,
retention and Pricing metrics.
● Collaborate with the Regional Growth, Product & Marketing Teams to develop
and execute Customer lifecycle strategies that support user acquisition,
engagement, and retention goals.
● Collaborate closely with local cross-functional teams, including Commercial,
Logistics, Quick Commerce to ensure alignment on growth initiatives and goals.
● Manager & grow PandaPRO (Subscription) in BD, by improving PRO Value
proposition (PRO Deals, Unlimited Free Delivery, Partnership Benefits), Product &
App visibility and PRO retention metrics.
Foodpanda
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Sto...
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