Growth Marketing

Traba is a technology company that enhances the productivity of the light industrial supply chain. We connect businesses with vetted workers to meet their staffing needs by leveraging location monitoring, predictive algorithms, machine learning, AI, computer vision, and other advanced technologies. Our mission is to empower both businesses and workers to reach their full productivity and potential. We’re proud to be backed by some of the world’s best investors, including Founders Fund, Khosla Ventures, and General Catalyst.

As we gear up for our next growth phase, we’re looking for a Growth Marketing Rockstar who thrives in a fast-paced startup environment. You will be the second hire on the Growth Marketing team. You’ll be pivotal in spearheading demand generation, seamlessly collaborating with our Sales, Operations, and Product teams.

This role is perfect for those who are data-driven at heart but creative in spirit - ready to get hands-on with marketing campaigns and strategic in driving growth. We value the growth hacker mindset: testing, optimizing, and iterating our way to exponential growth. Here, every challenge is an opportunity, and flexibility is key.

What You Will Do:

• Leverage customer insights, sales data, and market research to craft outreach strategies, drive brand awareness, and increase customer conversion 

• Understand our pipeline and sales cycle, investigate bottlenecks, and optimize for process improvements

• Identify and test both tried-and-true and out-of-the-box demand generation channels, scale successful campaigns, and learn from every experiment

• Design and execute compelling cold email and direct mail campaigns, constantly seeking improvements and innovations

• Ensure our website is updated regularly with engaging SEO optimized content 

• Work closely with cross-departmental teams, identifying opportunities for growth and alignment on objectives

We're looking for:

• 5+ years of experience in growth marketing, with a track record of success in B2B SaaS, light industrial businesses, or marketplace environments

• Experience working closely with sales, customer success, and product teams

• Familiarity with design tools including Canva, Figma and Adobe Suite 

• A mix of analytical prowess and creative thinking, capable of generating and executing out-of-the-box ideas

• Proficient in digital advertising platforms (Google, Meta, LinkedIn), marketing automation tools, CMS systems, and CRM systems with a keen interest in learning new channels

• Experience in content development, digital marketing, and SEO

• Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment

• Motivated to work hard, work smart, and lead the growth of this rocketship

Benefits:

• 📈 Start-up equity

• 💰 Competitive Salary

• 🩺 100% Paid health, dental & vision coverage

• 🍽️ Dinner Provided via Grubhub & stocked kitchen for NY employees

• 🚍 Commuter benefit

• 🎤 Team building events

• 🏋🏽 Gympass Benefit

• 🌴 Flexible PTO

• ✚✚ Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health

Salary Range Details

The compensation range for this position is set between $120,000 and $150,000, reflecting our market analysis and other relevant considerations. However, exceptions may be made for candidates with qualifications that significantly differ from those outlined in the job description.

Equal Opportunity Employer

Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations. We encourage applicants from a variety of backgrounds, experiences, and skill sets.

Our Values

Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don’t sacrifice long-term value for short-term results.

Olympian’s Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.

Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.

Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve this massive and overlooked industries’ problems

What is light industrial labor?

Light industrial flexible staffing is a $50B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.