Growth Marketing Manager

Who we are:

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This position is based on-site at our office in Santa Ana, CA.  Flexibility for hybrid arrangements may be considered.

The Growth Manager serves as the dedicated marketing partner for an assigned sales team—functioning like a fractional marketing manager for that business segment. This role blends strategy, content creation, campaign execution, and sales partnership. Growth Managers understand their target market deeply, build the content and programs their sales teams need, and collaborate across the organization to deliver consistent pipeline results. They are both hands-on creators and skilled coordinators who know how to leverage internal resources, agencies, freelancers, and AI tools to get high-quality work done fast.

What You’ll Do

• Act as the primary marketing partner for a specific sales team, developing a deep understanding of their markets, customers, challenges, and revenue priorities.


• Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.


• Produce versatile marketing content — from educational assets and articles to tools, resources, and campaign materials — using both your own skills and support from internal teams, agencies, freelancers, and AI.


• Equip SDRs and Sales Executives with the messaging, lists, insights, and resources they need to engage prospects effectively and consistently.


• Build and manage outbound, nurture, and targeted campaigns tailored to your sales team’s goals and ICPs.


• Drive engagement across digital channels, including social media, to amplify visibility and spark conversations with prospects and industry voices.


• Plan and promote virtual and in-person events such as webinars, workshops, and roundtables that support your team’s pipeline goals.


• Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.


• Frequently join customer and prospect calls to stay connected to real-world needs and refine marketing strategy based on direct insights.


• Partner cross-functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go-to-market initiatives.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.


• 3–7+ years in growth marketing, demand generation, content marketing, or a similar marketing role.


• Strong ability to research, write, and produce high-quality content across formats.


• Experience building and executing multi-touch marketing campaigns in a B2B environment.


• Comfortable working closely with Sales Development Representatives and Sales Executives.


• Experience with Salesforce, HubSpot, SalesLoft, or similar platforms.


• Strong analytical thinking; able to interpret performance data and adjust strategies accordingly.


• Highly organized, proactive, creative, and able to manage multiple initiatives in parallel.


• A collaborative mindset with the ability to influence and support cross-functional teams.


• Self-starter with a builder mentality — energized by autonomy and ownership.

Compensation

The base salary range for this role is $120,000 - $130,000 depending upon level of experience.  

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!


• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability


• 401K Program with 3% safe harbor contribution


• Employee Stock Purchase Program


• Fitness Reimbursement Program


• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.


• Helping our employees grow personally and professionally.


• Growing relationships in our communities that inspire goodness.


• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change


• Lead with Integrity


• Own the Outcome


• Deliver Awesome


• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. Criminal background checks conducted at employment offer.

NO AGENCIES PLEASE

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.