Growth Marketing Manager

Job Description

Ready to Help Shape the Future of Legal Tech?!

At Litera, we don’t just build software, we transform how the world’s top law firms operate. Every day, we Raise The Bar™️ for what’s possible through AI, innovation, and solutions that power millions of legal professionals worldwide. If you’re energized by scale, real impact, and meaningful challenges, you’ll feel right at home here. 

Where You’ll Work

Hybrid: This is a hybrid role based in either Austin, Chicago, Denver, New Jersey, New York City, Philadelphia, Raleigh or Toronto with the expectation to be in office at least 3 days a week for collaboration and connection.

Why This Role Matters

We're looking for an AI-native Growth Marketing Manager to design and execute multi-channel campaigns — email, webinars, ABM, and thought leadership — that drive pipeline from awareness to conversion at scale.

You'll own strategy and execution end-to-end, collaborating across revenue, marketing, and go-to-market teams in a fast-moving environment. Strong project management, attention to detail, and a bias toward action are essential. LegalTech, FinTech, or enterprise SaaS experience is a plus. This role reports to the Senior Manager, Growth Marketing.

What You'll Deliver

• Design and execute demand generation programs – including virtual events, email programs, third-party sponsorships, and more - mapped to buyer personas, pain points, and buying cycles — partnering with Product Marketing and Content teams to develop compelling campaign offerings and messaging

• Develop and manage ABM program plans in close collaboration with Sales leaders to target whitespace accounts and drive incremental pipeline and bookings

• Work alongside BDR and Customer Success teams to improve lead conversion and handling across the funnel, from first touch through to closed business

• Architect and execute threaded programs across channels — email, social, web, and paid — ensuring narrative continuity and buyer relevance at every touchpoint

• Serve as an in-house AI guru: leverage AI tools (e.g., LLMs, generative content platforms, prompt engineering) to produce, test, and iterate on content at scale without sacrificing quality or brand voice

• Continuously explore and implement emerging AI-assisted techniques to improve content velocity, personalization depth, and channel performance

• Forecast, measure, and report on program performance — including pipeline contribution, conversion rates, and ROI — to continuously improve effectiveness and inform investment decisions

What You'll Bring

Must-Haves

• 5–8+ years of industry experience in demand generation, growth marketing, or a content-engineering capacity

• Proficient with marketing and sales tools including Marketo, Salesforce, and 6Sense

• Deep understanding of marketing analytics and how to make metric-driven decisions

• Demonstrated expertise using AI tools and platforms (e.g., LLMs, generative AI content tools, prompt engineering, automation) to build and scale content programs

• Proven ability to design multi-channel, threaded content programs that maintain coherent buyer narratives across touchpoints

Nice-To-Haves:

• Experience in LegalTech, Enterprise Software, or SaaS preferred

What You’ll Experience

• Team. A culture where people show up for each other and do the right thing

• Reach. A truly global team solving complex, meaningful problems

• Opportunity. Real growth opportunities, not just talk about them

• Technology. Work at the intersection of legal expertise and cutting-edge AI

• Impact. The chance to make an impact at scale, not just contribute

Pay Transparency for Illinois, Colorado, New Jersey and New York Applicants

The base salary range for this role is $65,000 to $80,000. Final compensation will be determined based on experience, skills, education, and other relevant qualifications. This role is also eligible to participate in a company bonus plan.

In addition to base salary, Litera offers a comprehensive benefits package, including medical, dental, and vision coverage, a 401(k) with company match, and incentive and recognition programs. Benefits are subject to eligibility requirements.

Salary Range (Ontario Applicants):
This position has a base salary range of $89,000 to $110,000 CAD, with additional eligibility for a discretionary annual bonus and benefits. The final offer will depend on experience, qualifications, and internal equity.

Litera may use artificial intelligence and automated tools as part of the recruitment and hiring process to support activities such as resume review, candidate matching, and workflow efficiency. These tools are designed to assist, not replace, human decision-making. All hiring decisions are ultimately made by qualified Litera professionals.

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