Growth Marketing Manager

High Alpha is hiring key team members for a new B2B SaaS startup. This position will be with High Alpha’s latest company, which is pre-public launch. You’ll work closely with the internal High Alpha team while reporting to the CEO. If you’ve ever been interested in working at a company from scratch as a member of the initial team, this is it!

This pre-launch product leverages breakthrough technology in the generative AI space along with information gleaned from skilled Consultants, to automate the creation of solutions collateral. This company will unlock skilled professionals to focus on the “neck up” parts of the role by automating the most administrative, but often most time-consuming, element of solutions collateral generation.

About this role:

We want a passionate, creative Growth Marketing Manager to be the founding member of our marketing team. We want a marketer who understands the role marketing plays in driving demand, awareness, and interest in both our product and a new category of technology. This person will be responsible for driving demand, awareness, and understanding of our product through strategic positioning and marketing programs such as content marketing, events, email marketing, paid media, and more.

This person will be strategic, creative, and not afraid to jump in and get things done.

What You’ll Do:
As the founding member of our marketing team, you’ll have the opportunity to design, build, and oversee the company’s first marketing program — an incredibly important function. You’ll develop a strategy for building brand and category awareness, driving interest and demand in our product, and helping set and position our brand in the market. In short, your primary goal as the Growth Marketing Manager will be to drive revenue for our product through effective messaging and marketing programs. You’ll do this by:

Helping set and refine our ICP and target personas.

Creating integrated marketing campaigns that produce results; these campaigns drive awareness in the market, build trust with our audience, and generate true demand amongst our ICP.

Building creative and innovative strategies that drive buzz for our product and category; you’ll leverage traditional demand generation approaches such as paid media, sponsorships, events, and content, but you’ll also build innovative new approaches to driving awareness and interest in our business.

Creating content (blogs, eBooks, presentations, case studies, videos, etc.) with clear, compelling, persona-driven product positioning/messaging. .

Articulating the value proposition of the products to end users through sales tools(presentations, battle cards, etc.) that support the selling process of each product line.

Staying aware of changes in competitor pricing and positioning for existing and future product offerings.

Managing a budget to meet and surpass goals.

What You’ll Need:

5+ years of marketing experience with progressively increasing responsibilities; once you understand your objective, you need little oversight and guidance on what needs to be done to achieve that objective.

3+ years of growth marketing experience; you have a foundation of knowledge and experience to pull from and can use that foundation to innovate and come up with groundbreaking new strategies.

Prior experience in a B2B SAAS or subscription business model business; you know how the B2B SaaS world works and have experience driving success within this space.

Experience in, or deep knowledge of, professional services is preferred; you have empathy for our buyer because you know their pain.

Startup experience in Seed or Series A companies; you’re not only comfortable with change but thrive in fast-paced, iterative environments.

A willingness to stretch beyond your comfort zone; at this early stage we all lean outside our domain to get things done.

Must be able to work both at a strategic and tactical level to get the job done; you’ll both set and execute the strategy.

Excellent organizational, presentation and writing skills and ability to successfully interact across functions at all levels of an organization and with customers

Experience using HubSpot Marketing Hub or something similar

Experience with analytics platforms such as Google Analytics 4

Experience with running paid media campaigns such as search campaigns and social ads

Experience hitting and exceeding hard revenue goals attached to marketing

Experience managing a budget and working with external vendors such as freelancers or agencies

Package:
Compensation:

$90,000-110,000 annual salary based on experience

Great benefits, including healthcare, dental, and vision coverage for employees

Equity grants

Monthly equipment stipend to cover laptop, monitor, and any software or equipment you may need

Our Values:

Hardest work, best work.

A challenge is motivating, even when it’s a little scary. Working through hard challenges is what makes us grow.

Speed over perfection.

We move fast and have a bias for action. We’re quick to spot issues, pivot without hesitation, and move quickly to drive forward. We tolerate the occasional mistake in exchange for speed.

Face challenge head on.

We’re not afraid of hard conversations and we face challenges head on. We say the things that feel uncomfortable to say to address the issue and get to the other side of the problem. We do so with positive intent and an open mind.

Humble in abundance, optimistic in adversity.

In good times, we remind ourselves (and each other) that we’re never done learning, growing, and improving. In hard times, we force ourselves (and each other) to keep the long-term vision in mind: failure is a timeline issue: with iteration and effort, you can always find a way to success.

Diverse perspective, unified success.

We seek out diversity because diverse teams are the most successful teams. We have a high tolerance for working alongside others who come with different perspectives, backgrounds, and areas of expertise. We approach every interaction with team members as an opportunity to see something in a different light.

High Alpha is an equal opportunity employer, and we value diversity at our company. We don’t discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#J-18808-Ljbffr