Growth Product Marketing Lead

\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eOur Mission:\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003eLaunched in 2012, Tinder\u00ae revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, \u201cIt Starts with a Swipe\u201d\u2122\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eOur Values\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTake the Lead\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe don\u0027t ghost our work or each other. Just as users don\u0027t leave their matches hanging, we don\u0027t let each other down.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMove Fast\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe have a bias for action and urgency. Something that could be done tomorrow would be better if done today.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBetter Together\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eReal Talk\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSafety First\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe act with integrity, transparency, and consistency so people feel safe\u2014whether they\u0027re swiping, matching, or working alongside us.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSpark Fun\u003c/strong\u003e\u003c/em\u003e\u003cbr /\u003eWe have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.\u003c/p\u003e\n\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eWe\u2019re looking for a Growth Product Marketing Lead to join the Tinder team.\u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003e\u003cbr /\u003eDating apps continue to be a connector for people who may not have otherwise met. You\u2019ll be joining Tinder as it steers the evolution of the category to deliver on the needs of daters today, especially those who are newer or returning to dating.\u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003e\u003cbr /\u003eAs the Growth Product Marketing Lead, you\u2019ll be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app owned channels. This role will be critical in driving measurable results and setting up frameworks that help move curious daters through their respective journeys.\u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003e\u003cbr /\u003eThis is a highly cross-functional role across the entire org. If you\u2019re excited about working on an app with global brand resonance and you find yourself splitting your time between flexing both your creative and analytical sides, this role could be for you.\u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003e\u003cbr /\u003e\u003cstrong\u003eLocation: \u003c/strong\u003eThis is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, CA, San Francisco, CA or New York, NY.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"margin:0in 0in 8pt;line-height:115%;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u00a0\u003c/p\u003e\n\u003c/div\u003e\u003cbr\u003e\u003cb\u003eKey Responsibilities:\u003c/b\u003e\u003cdiv\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eFEATURE GTM\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul style=\"margin-bottom:0in;margin-top:0px\" type=\"disc\"\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eOwn the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that will resonate with our audiences and differentiate our offerings in the market.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eCollaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eHelp define user needs and prioritize/deliver features that solve for them.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u00a0\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eGROWTH STRATEGY\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul style=\"margin-bottom:0in;margin-top:0px\" type=\"disc\"\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eOwn organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch points.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eRecommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment.\u00a0\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eEstablish KPIs for all programs, create results forecasts, track performance, and maintain project documentation.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u00a0\u003c/p\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eAPP STORE OPTIMIZATION\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul style=\"margin-bottom:0in;margin-top:0px\" type=\"disc\"\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eDevelop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eBridge the gap between ASO strategy, in-app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass-market relevance.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eOwn storytelling and discovery on App \u0026amp; Play Stores to drive accurate, timely feature awareness and improve Tinder\u2019s share of voice.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp style=\"margin:0in;line-height:normal;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eGROWTH EXPANSION\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul style=\"margin-bottom:0in;margin-top:0px\" type=\"disc\"\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003ePropose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments to drive user success, engagement, and feature adoption.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eMaintain a bridge between paid and owned strategies by collaborating with Media teams on product-related initiatives and forming holistic hypotheses.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eOperationalize Tinder\u2019s AI SEO strategy, and lead the application of learnings across the organization.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eOwn category exploration for new GTM strategies \u0026amp; product experiences that can unlock growth and bring in new users.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp style=\"margin:0in 0in 8pt;line-height:115%;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u00a0\u003c/p\u003e\n\u003c/div\u003e\u003cbr\u003e\u003cb\u003eWho we\u2019re looking for:\u003c/b\u003e\u003cdiv\u003e\n\u003cul style=\"margin-bottom:0in;margin-top:0px\" type=\"disc\"\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003e6-8+ years of experience working in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eYou are consumer obsessed, lead with curiosity, and have formed methods for understanding the user journey and speaking to consumer needs across touchpoints.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eYou\u2019re familiar with both tried \u0026amp; true and still-developing growth levers (including ASO, CRM, and AI search) and shaping them to maximize impact.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eAn analytical thinker and problem solver with a fluency in experimentation and ability to transfer that across key markets.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eA highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"line-height:normal;margin-top:0in;margin-right:0in;margin-bottom:8pt;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u003cspan style=\"font-family:Arial, sans-serif\"\u003eAn eye to detail and a love for good design and user-centric experiences, balancing moving quickly and optimizations with what messaging and creative will be most inspirational and on brand.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp style=\"margin:0in 0in 8pt;line-height:115%;font-size:12pt;font-family:Aptos, sans-serif\"\u003e\u00a0\u003c/p\u003e\n\u003c/div\u003e \u003cbr\u003e$ 175000- $195000 a year\u003cbr\u003e \u003cp style=\"margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: Arial, sans-serif; color: black; background: white;\"\u003eThe salary range for this position is $175,000 - $195,000.\u0026nbsp; Factors such as scope and responsibilities of the position, candidate\u0027s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York, NY or LA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.\u003c/span\u003e\u003c/p\u003e\u003cbr\u003e\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eCommitment to Inclusion\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003eAt Tinder, we don\u2019t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don\u2019t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:\u00a0\u003ca class=\"postings-link\" href=\"https://www.lifeattinder.com/dei\"\u003ehttps://www.lifeattinder.com/dei\u003c/a\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem style=\"font-size:16px\"\u003eIf you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem style=\"font-size:10px\"\u003e#Tinder\u003c/em\u003e\u003c/div\u003e