GTM Campaign Specialist

GTM Plays Specialist

At ZoomInfo our employees work hard to ‘define new possibilities’ and are driven by winning. Collaboration is second nature to us, and you’ll be greeted by a team of incredibly smart, talented, and motivated individuals who will help you define your new best. 

ZoomInfo is looking for a Go-to-Market (GTM) Plays Specialist to support the growth of its GTM Plays team. Our GTM Plays team is a fast-paced, results-driven group working in collaboration with sales, sales development, and marketing teams to generate demand, accelerate pipeline, and retain customers. You will be responsible for creating and executing strategic multi-touch outbound campaigns. You will not only support the growth of ZoomInfo as a member of the GTM Plays team, but also bring enthusiasm and new ideas to help improve the efficiency of the organization.

What You'll Do:

• Develop the targeting criteria, messaging, and execution of multi-touch campaigns. 


• Leverage intent and buying signals to drive new business and customer growth for ZoomInfo.


• Execute email marketing, call activity, direct mail, and field support as needed.


• Ensure alignment and coordination of GTM Plays with sales leadership. 


• Identify new segments to target within the total addressable market. 


• Brainstorm creative ways to reach audiences that improve upon key performance indicators. 


• Write short form copy (email messages) to various key personas across multiple products, use cases, and customer lifecycle stages. 


• Leverage first and third party data to determine the right target audience. 

What You Bring:

• Undergraduate degree preferably in business or economics, and at least 3 years of relevant experience.


• Familiar with B2B martech/salestech landscape.


• Understanding of email marketing best practices, sales processes, and sales development tools.


• Experience with the following technologies preferred: ZoomInfo, Salesforce, Outreach, FrontSpin, Jira, Google Cloud applications. 


• Strong organization, critical thinking, and communication skills.


• Experience with hands-on data analysis and ability to work in Excel, SFDC, and/or Tableau.


• Team player with ability to facilitate and own cross-functional collaboration.


• Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change.

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