Head Golf Professional

About Heatherwood

For over 75 years, Heatherwood has been dedicated to developing upscale residential rental communities, commercial properties, luxury urban spaces. Our reputation for quality construction, innovative design, and exceptional service has made us a recognized leader in the industry. At Heatherwood, we believe our employees are our greatest asset, which is why we prioritize professional development and promote from within. 

The Head Golf Professional serves as the on-site golf leader and a visible driver of participation, programming, and revenue performance for the public golf facility. This role is responsible for managing and overseeing daily golf operations while executing and expanding organized play, instructional programs, player development, guest engagement, and conversion of new and returning golfers. The position works in close alignment with the General Manager and Vice President of Golf Operations and has responsibility for training and development of direct reports and other golf staff.

The Head Golf Professional is expected to function as both a revenue driver and culture builder, strengthening current performance while fostering an inclusive, welcoming environment that encourages repeat play and long-term growth within the local golf community.

Organized Play & Revenue Growth (Primary Focus)

• Accountable for driving predictable, repeatable revenue through structured programming
• Develop, manage and grow leagues (men’s, women’s, junior, senior, corporate)
• Plan, manage and execute high-quality tournaments and events
• Develop and manage promotional, holiday, and fundraising events
• Increase participation and retention rates
• Improve repeat play frequency
• Track and grow revenue per round
• Implement yield management and tee sheet optimization
• Improve pace of play and tee sheet utilization

Golf Operations Management

• Manage and oversee tee sheet management, starting operations, and pace of play
• Ensure accurate collection and tracking of all fees and charges
• Maintain oversight of golf cart fleet and practice facilities
• Administer handicap program in accordance with governing guidelines
• Ensure proper POS procedures and inventory controls
• Maintain professional golf shop presentation and merchandising standards
• Safeguard operational assets and revenues

Player Development and Instruction Philosophy

• Develop and implement an inclusive instruction program (private and group)
• Create beginner-to-league pathways to support long-term engagement
• Expand women’s, junior, and family programming
• Recruit and manage PGA professional instructors as applicable
• Utilize PGA of America player development tools and resources
• Convert instruction clients into league and event participants

Team Leadership & Staff Development

• Recruit, hire, train and supervise golf department staff
• Manage Assistant Managers and oversee outside operations staff
• Conduct evaluations and performance reviews
• Develop internal bench strength and succession readiness
• Maintain payroll accuracy and align labor with revenue levels
• Coach staff to assume ownership of responsibilities 

Business & Financial Accountability

• Responsible for the financial performance of golf operations
• Monitor daily, weekly, and monthly revenue trends
• Assist in budget preparation and forecasting
• Improve margins through programming and facility utilization
• Ensure effective inventory management and purchasing controls

Interdepartmental Coordination

• Collaborate with the Head of Agronomy and Assistant Superintendent on course setup and tournament preparation
• Partner with sales or guest services teams to support guest conversion
• Attend management meetings as requested
• Provide consistent operational updates to leadership

Required Skills and Qualifications:

• PGA of America Member [VN1.1]in Good Standing
• Minimum of three (3) years of progressive golf operations experience, preferably in a public or high-volume facility
• Proven track record of growing leagues, tournaments, and participation
• Strong leadership, team-building, and staff development skills
• Financial acumen with experience managing budgets and revenue targets
• Exceptional guest service orientation and communication skills
• Ability to design, implement, and sustain repeatable programming systems

Why Work With Heatherwood?  We don’t just hire employees—we invest in them. At Heatherwood, you’ll get:

• Competitive salary 
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee Housing Discount
• Employer-Paid Coverage (Life and Long-Term Disability Insurance)
• Employee Assistance Program 
• Employee Referral Program
• Ongoing training and internal growth opportunities