Head of Brand Experience (US)

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: 14th November 2025

As the Head of Brand Experience, you will lead the strategy, planning, and execution of all on-track and off-track brand experiences. This includes hospitality, fan engagement, sponsor activations, live events, and digital extensions that strengthen brand affinity and deliver measurable impact. The ideal candidate combines creative vision with operational precision and thrives in a fast-paced, global environment.

• Lead the design and execution of race weekend hospitality programs, paddock experiences, and VIP events
• Manage trackside branding, fan zones, and experiential activations in collaboration with F1® and circuit partners
• Ensure consistent and premium brand representation across all live touchpoints
• Coordinate logistics, staffing, and guest relations for race weekend experiences

• Oversee creative production for pop-ups, exhibitions, and experiential marketing campaigns
• Maintain visual and experiential consistency across all platforms and events

• Partner with sponsors to co-create unique brand activations aligned with partnership objectives
• Manage agency relationships, budgets, and timelines to ensure flawless delivery

• Translate brand strategy into tangible experiences that deepen engagement with fans, partners, and stakeholders
• Analyze event performance and report ROI, audience reach, and engagement metrics

Driven by high performance
What do you need to bring to the team?

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field
• Demonstrable experience in brand experience, events, or experiential marketing — ideally within motorsport, sports, or luxury sectors
• Proven success in delivering complex, multi-stakeholder events on a global scale
• Strong project management, budgeting, and negotiation skills
• Exceptional communication and presentation skills
• Creative thinker with a passion for storytelling and brand immersion
• Flexibility to travel internationally and work weekends during race events

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering 401k, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.