This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Brand. In this role, you will be responsible for crafting and evolving our brand strategy to ensure its visibility and relevance within families' daily lives. You will define and execute the brand vision through narrative, messaging, and visual storytelling across various channels. Your work will build a sense of belonging and foster a community around our brand, helping families connect with our values of empathy and inclusivity. This is an opportunity to create a trusted, long-lasting partnership with families, guiding them toward financial literacy and support.
Accountabilities
- Lead and inspire a multidisciplinary team across PR, organic social, education, content, and creative brand design.
- Own and drive the brand strategy, ensuring seamless alignment and authenticity across all touchpoints.
- Guide the creation of engaging, on-brand copy and creative for campaigns and various platforms.
- Partner with cross-functional teams to align the brand with business goals and product realities.
- Cultivate high-impact partnerships with external agencies to translate business objectives into cohesive narratives.
- Analyze audience insights and campaign performance to refine messaging and storytelling approaches.
- Identify and develop new storytelling opportunities to strengthen brand relevance.
- Maintain awareness of consumer behavior and industry trends to keep the brand modern and differentiated.
- Own and evolve brand standards to ensure consistency while allowing for flexibility.
Requirements
- 10+ years of experience in brand marketing leadership, specializing in strategy and creative direction.
- Proven track record of multi-channel storytelling for high-growth digital products.
- Exceptional writing, editing, and communication skills with a strong portfolio.
- Experience in developing and executing comprehensive brand strategies.
- People-first leadership style with a focus on mentoring and fostering creative environments.
- Deep understanding of modern marketing strategies for family and consumer tech audiences.
- Analytical mindset with the ability to use data to inform decisions.
- Experience in contributing to integrated campaigns across various media.
Benefits
- Competitive compensation package with a market-based approach.
- Discretionary performance bonus and equity rewards.
- Medical benefits and 401K match.
- Commitment to an inclusive work environment.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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