Head of Fleet & Used Cars, Europe

The Head of Fleet & Used Cars, Europe is responsible for defining and executing Lucid’s European fleet, remarketing, and used vehicle strategy, driving sustainable B2B growth, maximizing asset value, and delivering strong residual value performance.

This senior leadership role owns the complete vehicle lifecycle, from fleet sales and deployment through de-fleet, refurbishment, Certified Pre-Owned (CPO), and remarketing. The role leads and develops the European Fleet & Used Cars team and works closely with Sales, Lucid Financial Services, Retail Operations, Finance, and external partners.

Key Responsibilities

Fleet & Commercial Strategy

• Develop and execute the European fleet strategy across corporate, leasing, rental, and mobility channels.


• Define fleet products, pricing, finance programmes, and TCO propositions in collaboration with Sales, B2B, and Lucid Financial Services.

Used Vehicles, CPO & Remarketing

• Lead the European used vehicle, CPO, and remarketing strategy.


• Optimize pricing, inventory, channel mix, and stock allocation to maximize residual values, profitability, and inventory turn.


• Develop and scale the Lucid Certified Used Car Programme across Europe.

Residual Value & Commercial Performance

• Manage residual value performance through market intelligence, data analysis, and collaboration with financing and industry partners.


• Own key commercial KPIs including volume, margin, residual value, inventory turn, days-to-sell, and channel performance.


• Provide reporting and strategic recommendations to senior leadership.

Vehicle Lifecycle & Operations

• Oversee the vehicle lifecycle from fleet deployment through de-fleet, refurbishment, logistics, and remarketing.


• Establish efficient processes and standards to minimize holding costs and maximize asset value.

Partnerships & Channel Development

• Build strategic relationships with leasing companies, rental operators, corporate customers, auction partners, importers, and remarketing platforms.


• Lead commercial negotiations and support the expansion of Lucid’s fleet and used vehicle programmes across Europe.

Leadership & Customer Experience

• Lead, develop, and scale the European Fleet & Used Cars team and build strong commercial capabilities across the organization.


• Ensure fleet, used vehicle, and CPO programmes deliver a consistent premium customer and partner experience.

Qualifications

• 10+ years of progressive automotive experience, with leadership experience across fleet, leasing, used vehicles, remarketing, or residual value management.


• Proven experience developing fleet and/or used vehicle strategies across multiple European markets.


• Strong knowledge of fleet/B2B channels, used vehicle operations, remarketing, de-fleet, CPO, and residual value management.


• Strong understanding of European automotive market dynamics, pricing, financing, and TCO.


• Experience managing relationships with leasing, rental, financial, remarketing, and other automotive partners.


• Strong commercial and financial acumen, with experience managing profitability and key business KPIs.


• Proven people leadership and cross-functional stakeholder management experience.


• Strategic, analytical, and results-oriented, with strong negotiation and communication skills.


• Fluent English; additional European languages are advantageous.


• Bachelor’s degree preferred, or equivalent relevant professional experience.

This is a Lucid office-based role in Amsterdam.