Head of Geo Marketing

Job Description 

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long-term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Lead the development of geo-marketing and network coverage strategies by translating market potential, customer demand, and business priorities into optimized site deployment plans that maximize revenue, subscriber growth, and network reach.

• Lead commercial analytics and market intelligence initiatives by integrating customer, network, sales, and competitive data to identify growth opportunities, optimize investment decisions, and provide actionable insights that drive revenue, subscriber acquisition, and market share growth across geographies

• Drive commercial network planning by partnering with Technology, Marketing, CVM, and Regional teams to identify high-impact coverage opportunities, prioritize investments, and ensure alignment between network expansion and business objectives.

• Own the end-to-end coverage planning framework, ensuring effective allocation of 2G, 3G, 4G, and future network assets across regions to strengthen market leadership and improve customer experience.

• Establish and govern a comprehensive performance intelligence ecosystem, delivering actionable insights on site performance, cluster growth, regional trends, and strategic initiatives to support executive decision-making.

• Lead the design and execution of site monetization strategies by transforming network investments into commercial value through cross-functional go-to-market initiatives, customer acquisition programs, and targeted revenue growth campaigns.

• Develop long-term geo-marketing business plans and investment roadmaps, translating corporate growth ambitions into sub-district level forecasts, traffic projections, network demand models, and expansion priorities.

• Provide strategic business case leadership for network investments, evaluating commercial viability, forecasting revenue impact, assessing investment returns, and supporting data-driven capital allocation decisions.

• Champion network optimization and modernization initiatives by identifying performance gaps, driving relocation and enhancement strategies, and maximizing the commercial return of existing network assets.

• Drive innovation in market analytics, location intelligence, and commercial network planning by leveraging advanced data models, customer insights, and emerging technologies to improve planning accuracy and business outcomes.

• Build strong cross-functional partnerships across Commercial, Technology, Finance, Digital, and Regional teams to ensure network planning, performance management, and investment decisions consistently deliver sustainable growth and competitive advantage.

Academic Qualification

• An additional qualification or background in Business Administration will be preferred.

Job Experience Required

• 10-12 years of total experience including 3 years of relevant experience in Geo Marketing

Required Capabilities

• Good understanding of Geographical Information System (GIS) software

• Good understanding of demographic and economic profile of different geography & market insight

• Good knowledge on competitor’s business and coverage plan

• Good knowledge on dashboard, reporting and analysis techniques

• Advanced proficiency in MS Excel and PowerPoint