C

Head of Marketing

icon building Company : Citian
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Head of Marketing

Citian is a fast growing, venture backed SaaS technology company based in Washington, DC. Our software solutions revolutionize how our transportation and infrastructure systems – roads, rail, transit, bicycle, pedestrian – operate.


 


Our tech solutions:



  • Reduce traffic fatalities

  • Enhance pedestrian accessibility

  • Empower system operators to save time & money


 


You’ll work with some of the brightest minds in the software and transportation industries. Our engineers and data scientists apply the latest in emerging tech, Artificial Intelligence, and Machine Learning to build smarter, more advanced tools for our diverse client base. We work with clients across the United States, with global ambitions in the years ahead.

Who You Are:


As the Head of Marketing at Citian, you will be responsible for coordinating our marketing efforts and product positioning while developing creative messaging strategies for integrated campaigns to our target clients. You will work closely with the Sales, Customer Success, and Product teams to execute outbound campaigns and help maintain our brand voice across all channels. You will help lead our branding efforts and create impactful collateral and case studies for our public sector clients and prospects.  


Responsibilities:



  • Organize & maintain marketing collateral and other materials that help drive Citian's brand and value with prospective and current clients

  • Manage outbound marketing campaigns targeted toward public sector market segments

  • Create and manage a LinkedIn content calendar by curating posts from internal teams, scheduling weekly updates, and reporting basic engagement metrics.

  • Conduct competitive research to compare messaging, positioning, use cases, and evolving client public iniatives 


Required Qualifications:



  • 12+ years of Marketing experience building brand and product campaigns including strategy and execution

  • Bachelor’s Degree in Marketing, Business, or related equivalent experience

  • Strong project and client management skills with experience working on cross-functional teams

  • Experience with GTM strategies and product positioning

  • Excellent organizational and time management skills; ability to multi-task and adapt quickly

  • Working knowledge of marketing and financial industry trends, products, and services

  • Effective verbal, written, and interpersonal communication skills


Preferred Qualifications:



  • Experience working with public sector clients or GovTech

Your Citian Advantage:



  • Competitive salary and benefits package including medical, dental, and vision insurance and generous PTO.

  • 401(k) company match and monthly commuter transportation benefit

  • On-site gym and free snacks in the office

  • High-growth potential and opportunities for advancement within a fast growing, venture-backed SaaS startup!


 


Let's build smarter cities together! Learn more about Citian here: www.citian.co


 


** Citian is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

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