Head of Newsletter Partnerships

JOB DESCRIPTION

OnlyInYourState (OIYS), a Launch Potato company, is the #1 travel inspiration newsletter in the U.S., reaching over 1.8 million daily subscribers across all 50 states. With a loyal, engaged audience seeking local adventures and hidden gems, OIYS offers a uniquely powerful platform for brands to connect with consumers in a story-driven, performance-oriented environment.

We’re a profitable, fast-growing company looking for someone who wants to make an impact from Day 1. As Head of Newsletter Partnerships, you’ll lead direct brand partnerships for OIYS: owning outbound strategy, building high-quality pipelines, and closing deals that showcase the power of our local-first travel and lifestyle audience.

👉 See more about OnlyInYourState at https://www.onlyinyourstate.com 

YOUR ROLE

Grow direct advertising revenue for OnlyInYourState by closing high-impact deals with local and national brands… while laying the groundwork for long-term monetization through strategic pipeline building, smart account management, and internal collaboration.

MUST HAVE

• You’re a proven closer who understands how to pitch newsletter and branded content programs that perform. 


• You’ve sold directly to brands or agencies and know how to build trust, deliver ROI, and grow accounts over time.


• 5+ years of experience in direct digital media sales, with a strong preference for candidates who have sold newsletter sponsorships, branded content, or native advertising.

OUTCOMES (Performance Expectations)

• Close revenue-generating deals within your first 90 days, including net new advertisers across key verticals: Financial Services, Travel, Lifestyle, CPG, Automotive  and more


• Build and maintain a scalable outbound pipeline, with accurate segmentation by revenue tier and category
  
  


• Develop and pitch compelling custom media packages using email inventory, branded content, and social extensions to meet brand KPIs (CPC, CPM, flat fee)


• Maintain >75% renewal rate across managed accounts and consistently increase account value via upsells


• Translate audience and engagement data into performance storytelling that improves proposal conversion rate


• Own post-sale relationships, delivering QBRs, creative refreshes, and campaign performance insights


• Ensure clean CRM hygiene and forecasting, contributing to visibility and sales process adoption


• Partner cross-functionally with content and ad ops to deliver seamless campaign execution and optimizations

COMPETENCIES

Sales Acumen
You’re a proven seller who’s comfortable owning the full sales cycle and pitching performance-driven content programs.

Prospecting Discipline
You’re resourceful and persistent in outbound. You build a pipeline you can trust and keep it moving.

Strategic Storytelling
You connect the dots between audience, content, and advertiser outcomes with clear and compelling proposals.

Account Management
You’re not just selling, you’re building long-term relationships and delivering a great partner experience post-sale.

Process-Oriented
You operate with rigor, manage your CRM cleanly, and bring structure to materials, pricing, and forecasting.

Industry Fluent
You understand newsletter metrics, buyer objections, and how to tailor pitches by vertical and objective.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, variable commission, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.