Position Overview
This is not a traditional SDR leadership role. It is a deliberate shift toward pipeline engineering, a highly technical, AI-forward function focused on architecting a modern, automated pipeline engine, governing funnel performance, and expanding outbound capability across both the SDR team and field sales. The ideal candidate has hands-on experience building with AI and GTM technology, owns outcomes rather than activities, and brings a builder mentality to every process gap they encounter.
Job Responsibilities
Pipeline Operations & SLA Discipline
- Build and run a tiered MQL model that prioritizes leads by fit, intent, engagement, and readiness for human follow-up.
- Partner with Marketing Ops and RevOps on lead scoring, routing, follow-up SLAs, dispositioning, recycling, and funnel reporting.
- Create dashboards and operating cadences that make lead flow, conversion, aging, leakage, and pipeline quality visible and actionable.
AI, Automation & GTM Technology
- Operationalize AI across SDR workflows including research, enrichment, personalization, sequence creation, prioritization, and lower-tier nurture.
- Automate lower-value manual work so SDRs can focus on prioritized accounts and MQLs with stronger context and personalization.
- Evaluate and improve the GTM tech stack including sales engagement, intent, enrichment, AI prospecting, and performance-management tools.
Outbound, Sales-Led & ABM Pipeline Creation
- Build a signal-based outbound motion that can scale to contribute 20–30% of pipeline, using account fit, intent, buying signals, and campaign context.
- Align SDR activity to ABM plays, priority accounts, buying committee coverage, events, and campaign follow-up.
- Test, measure, and throttle outbound capacity based on account priority, conversion rates, message performance, and pipeline contribution.
- Expand SDR playbooks into sales plays actioned by field sales — enabling AEs to build and own their own pipeline channel.
Marketing Feedback Loop & Team Leadership
- Create a closed-loop feedback system for Marketing on lead quality, message resonance, campaign performance, conversion barriers, and reasons for non-conversion.
- Translate SDR learning into clear recommendations for targeting, messaging, content, nurture, campaigns, and sales readiness.
- Lead the team through the move into Marketing, setting new expectations for collaboration, AI fluency, accountability, experimentation, and performance.
- Partner with sales enablement and sales operations on guided prospecting for field sales.
- Other duties as assigned
Required Qualifications
- 5–8+ years in B2B pipeline development, sales development, revenue marketing, or GTM operations, with 2–3+ years of people leadership.
- Experience transforming or rebuilding a pipeline development function — not only managing an existing SDR team.
- Hands-on fluency with AI and automation in a GTM context, including the ability to build workflows, evaluate tools, and train a team.
- Strong understanding of lead scoring, routing, SLAs, funnel governance, SDR performance metrics, and pipeline reporting.
- Experience building outbound or ABM motions using intent data, behavioral signals, account context, and personalized sequencing.
- Strong cross-functional partner to Marketing, Sales, RevOps, Marketing Ops, Product Marketing, Demand Gen, Field Marketing, and ABM.
Background checks will be conducted on an ongoing basis every 3 years or as needed for individuals in this role.