Head of Sponsorships

About this role:

Wells Fargo is seeking a Head of Sponsorships to define the future of how the company uses partnerships, sponsorships, and experiences to strengthen its brand, deepen stakeholder engagement, and advance business objectives. This executive will set the long-term vision and strategy for the function, assessing the current portfolio and defining a disciplined, portfolio-based approach focused on opportunities that can create meaningful value for the brand, clients, communities, and the business.

A central part of the mandate will be developing the strategic and investment case for the next generation of partnerships and sponsorships, connecting those investments directly to brand positioning, line-of-business priorities, and long-term reputation and business goals.

As a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, the Head of Sponsorships will guide investment decisions, evaluate emerging opportunities, and establish the strategy, operating model, governance, and measurement necessary to build a best-in-class function.

The role has end-to-end accountability for partnership and sponsorship strategy, portfolio development, selection, management, measurement, and operations, with integrated activation across the enterprise.  This role will also shape how the investment model evolves over time. Success requires a strategic marketer and business-case builder with deep sponsorship expertise who can balance innovation and brand ambition with operational rigor, measurable business impact, and reputational stewardship across a complex enterprise.

Responsibilities

Strategy & Business Case

•        Assess the current sponsorship landscape: assets, investment, performance, audience reach and competitive positioning.

•        Build a multi-year partnership strategy that ties into Wells Fargo's evolving brand platform, line of business growth priorities and reputation goals.

•        Develop the business case for future investment, including scenarios, tradeoffs, expected returns and phasing, and take it through executive decision-making.

•        Set the criteria for which partnerships we pursue, renew or exit: strategic fit, brand role, audience, business impact, risk and cost.

•        Track how competitors and the wider market use sponsorships and bring a clear point of view on emerging models such as content, community, culture and sport.

Activation & Enterprise Integration

•        Work with Brand, Marketing, Communications and lines of business so partnerships become a real expression of the brand.

•        Shape activation principles in partnership with brand marketing team to optimize sponsorships across owned, earned, paid and experiential channels, including maximizing ways in which sponsorships, hospitality and client experiences support clear business goals.

•        Find ways for sponsorships to support line of business goals such as client acquisition, deepening relationships, talent and community impact.

Measurement & Value

•        Design a measurement framework that links partnership investment to brand health, engagement, stakeholder value and business results.

•        Create the fact-base and benchmarks that inform future investment decisions.

Executive Advisory

•        Act as the company's expert advisor on sponsorships for senior leadership, framing tradeoffs and recommendations clearly.

Operating Model & Capability Building

•        Design the future operating model, including governance, planning cadence, agency support and a center of excellence role for the enterprise, in step with the approved strategy.

•        Build the team and capabilities needed to deliver the strategy as it's approved, alongside current team and resources.

 
Required Qualifications:

• 10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 6+ years of Management experience

Desired Qualifications:

• A track record of building and winning approval for business cases or investment strategies at the senior executive level.
• Strong strategic marketing background, with experience connecting partnerships to brand positioning and business goals.
• Experience in financial services or another complex, regulated enterprise.
• Experience leading a marketing-related reset, transformation or new strategy, not only managing an existing sponsorship portfolio.
• Background in brand strategy, management consulting or corporate strategy alongside sponsorship expertise.
• Experience across sports, cultural and thought leadership platforms.
• Fluency in measurement and ROI frameworks for brand and partnership investments.
• Experience working with Risk, Legal and Compliance, and balancing brand ambition with reputational risk.

• MBA or advanced related degree

Leadership Profile:

• A builder: energized by defining strategy and making the case for it.
• A problem solver: structured and evidence-based, comfortable with ambiguity and tradeoffs.
• A strategic marketer first: sees partnerships as a brand tool, not an end in themselves.
• A credible executive advisor: turns complexity into clear recommendations for executives.
• Enterprise-minded: works across Marketing, lines of business, Corporate Affairs and Risk.
• Rigorous: sets high standards for analysis, governance and execution.

Pay Range
 

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

c. Please be prepared to provide accurate information and supporting documentation in connection with any lawful employment and education verification conducted by Wells Fargo.