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This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of User Acquisition. In this transformative role, you will be at the forefront of redefining User Acquisition strategies across multiple product lines. Your mission will involve leading a high-performance team that delivers UA-as-a-Service, centralizing operations to drive efficiencies, and establishing a unified approach across all paid traffic channels. You will act as a key link between product, creative, and analytics, ensuring a consistent strategy that maximizes growth opportunities. This is an exciting leadership opportunity for someone passionate about scaling teams and driving data-driven execution.
Accountabilities
- Build and lead the centralized User Acquisition Department servicing multiple subscription products
- Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
- Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
- Design UA OKRs/KPIs for both department-wide success and individual team members
- Manage and mentor a team of cross-platform UA Managers embedded in different product teams
- Lead hiring, onboarding, training, and performance management processes across the UA function
- Create a high-talent-density culture that fosters performance, collaboration, and growth
- Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
- Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
- Partner with data science to create and refine advanced analytics and attribution models
- Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
- Collaborate with Managing Directors of each product to align UA strategies with business goals
- Work closely with creative leads to guide ad production using data-driven creative briefs
- Own vendor relationships with major advertising platforms / agencies and tools
Requirements
- 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale
- Strong background in subscription-based D2C products, ideally across multiple verticals
- Proven track record managing multi-million dollar monthly paid budgets
- Highly organized, data and results-driven leader with experience managing and developing a team of at least 5–7 UA professionals
- Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
- Experience building and scaling teams, setting KPIs, and leading under a centralized structure
- Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
- Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
- Hands-on leader with a 'first in, last out' mentality — always engaged, deeply involved, and fully accountable
- Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
- Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
- Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
- Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur
Benefits
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities with reduced employment obligations and the freedom to work from anywhere.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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