Job Description - Home Care Business Marketer- Uncapped Commission and Help the Elderly
Description
Mission of the Role
To generate significant revenue and establish strong referral networks by developing new territories and securing staffing contracts, ultimately supporting the growth and success of the home care agency.
Job Summary
We are seeking a dynamic and results-driven Home Care Business Development Executive to join our team. The successful candidate will be responsible for generating revenue by developing new territory, establishing strong referral networks, signing up clients for care services, and securing contracts to support our agency's growth.
Key Responsibilities
Develop and Maintain Referral Network (Ongoing, Weekly KPI): Conduct face-to-face touchpoints with a minimum of 75 referral sources weekly to maintain strong relationships. These referral partners will serve as a pipeline for new client leads, with success measured by referrals translating into signed clients and billable hours.
Grow Client Base through Referral Networks (First 4 months): Establish relationships with healthcare providers, social workers, and community-based organizations to sign up new clients. By month six, you should be generating 30-50 hours of billable care per week through your own referral networks. Success is measured by sustained client acquisition and weekly billable hours.
Collaborate with Care Team for Client Success (Ongoing): Work closely with the internal care team to ensure the successful onboarding and satisfaction of new clients. Act as a liaison between clients and the care team to optimize service delivery, ensuring all clients receive high-quality care from day one.
Daily/Weekly Activities
Making outbound calls and visits to potential referral partners and clients- Goal 75 faces a week
Scheduling and conducting meetings with referral partners
Following up on leads and maintaining a detailed CRM
Attending networking events and community functions
Preparing and delivering presentations to potential clients and partners
Sell and sign up prospects to be clients
Collaborating with the caregiving team to address client needs
Tracking and reporting on sales activities and performance metrics
Required Skills and Competencies
Strong communication skills
Relationship-building expertise
Sales and negotiation skills
Customer service orientation
Goal-oriented mindset
Key Performance Indicators (KPIs)
Annual Revenue Generation: Generate $750,000 in annual revenue
Quarterly Revenue (After Ramp-Up): Achieve $220,000 in quarterly revenue
Churn: Keep it low at under 3.5%
Requirements
Preferred Qualifications
Masters in Social Work- MSW (preferred)
2+ years marketing and sales experience in home care, home health, hospice, assisted living, hospital or related organizations
An established and working network of home care referral sources
Proven track record of generating $600,000 in annual revenue
Experience developing new territories from 0 hours to 400 weekly hours
Consistently achieved 100% of monthly and quarterly quotas
Secured at least one contract (staffing or provider) per quarter
Established a book of 25 referral partners from scratch
Successfully signed up clients who were arranging for care
Demonstrated ability to build revenues through cold calling and referral relationships
Increased billable hours from client referrals by 40 hours quarterly
Compensation & Benefits :
Salary + uncapped commissions with accelerator
Extra bonus - We play the Great Game of Business and you can earn extra bonuses
Medical & Dental Insurance
Concierge doctor membership
10 days PTO
6 Paid Holidays
"CareWorks Health Services is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age. CareWorks Health Services has always been, and always will be, committed to diversity and inclusion. We seek candidates from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.”
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