Home Care Marketer

Location: Namaste Health - Longmont, CO

Employment Type: Full Time

Position Summary

We are seeking a dynamic and results-driven Home Care Marketer to join our team. While the position would start as part time, there is potential for rapid development into a full-time position. This role is pivotal in expanding our private pay client base and attracting top-tier caregiving talent. The ideal candidate will have a strong background in healthcare marketing, relationship building, and recruitment strategies.

Marketing & Business Development

• Strategic Planning: Design and implement comprehensive marketing strategies aimed at increasing private pay service hours. Align campaigns with company goals and market demand.

• Referral Network Expansion: Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.

• Community Engagement: Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.

• Digital & Print Marketing: Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.

• Lead Generation & Conversion: Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships. Track leads through the sales funnel and support the intake process to convert prospects into clients.

• Market Intelligence: Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.

• Client Relationship Management: Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.

Competitor Analysis

• Market Scanning: Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.

• Benchmarking: Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.

• SWOT Evaluation: Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.

• Client Feedback Integration: Gather insights from client and referral source feedback to understand why clients choose competitors and use this data to refine messaging and service delivery.

• Trend Identification: Stay informed on emerging trends in home care, such as technology adoption, service bundling, and niche offerings (e.g., memory care, post-surgical recovery) to anticipate shifts in demand.

• Strategic Response: Use competitor insights to adjust marketing campaigns, enhance service packages, and develop unique selling propositions that differentiate our agency in the marketplace.

Caregiver Recruitment

• Collaborate with HR and operations to identify staffing needs and recruitment goals.

• Implement targeted recruitment campaigns to attract qualified caregivers, CNAs, and HHAs.

• Represent the company at job fairs, training programs, and community events.

• Screen and pre-qualify candidates to ensure alignment with company standards and client needs.

Collaboration & Reporting

• Work closely with the care coordination team to ensure seamless onboarding of new clients and caregivers.

• Track and report marketing and recruitment metrics, including ROI, conversion rates, and retention.

• Provide regular updates to leadership on progress toward goals.

Qualifications

• Proven experience in healthcare marketing, preferably in home care or senior services.

• Strong understanding of private pay services and caregiver recruitment.

• Excellent communication, networking, and interpersonal skills.

• Ability to work independently and manage multiple priorities.

• Valid driver’s license and reliable transportation.

Preferred Skills

• Familiarity with CRM and applicant tracking systems.

• Knowledge of local healthcare landscape and referral networks.

• Bilingual (English/Spanish) a plus.

Work schedule

• 8 hour shift
• Other

Supplemental pay

• Other
• Commission pay

Benefits

• Flexible schedule
• Paid time off
• 401(k)
• 401(k) matching
• Mileage reimbursement
• Other
• Vision insurance
• Dental insurance
• Health insurance
• Life insurance
• Disability insurance
• Referral program
• Employee discount
• Paid training