Hospice Community Education Liaison

At Capstone Hospice, purpose is at the heart of our employee experience, empowering you to make a meaningful impact on patients and families during this most crucial time in their life. We live a simple mission; to bring peace and comfort to those we serve.

Capstone Hospice is privately owned and services the Metro Atlanta community. As a growing company we strive to maintain an employee-centric hospice company. Our belief is simple; Inspired, proud and pleased employees will deliver a level of customer satisfaction that consistently exceeds expectations. We realize that timely and accurate responsiveness is of the highest importance.

Our company structure lends itself to a flexible, prompt and efficient response from our staff. The needs of our patients and clients are our utmost priority.

Check us out online at www.capstonehospice.com

As a Community Education Liaison, (CEL) you are a member of the dedicated marketing team that is responsible for building and maintaining relationships with referral partners that result in admissions to Capstone Hospice. This position is exclusively field based and involves regular visitation to medical offices, hospitals, assisted living centers, personal care homes, nursing homes and other nursing related businesses. This position will require the candidate to have an expanded knowledge of hospice. This position is the first impression for the communities, patient and families and should convey assurance to all involved. This position will focus on the Marietta/West Cobb area of the Capstone service area. 

Candidates must meet the following qualifications to be considered:

• Bachelor's degree from an accredited institution, OR associate's degree.
• 3+ years of healthcare sales experience in Hospice, Home Health or the Senior Living Industry.
• Strong knowledge of hospice.

To be successful in this role candidates should possess the following knowledge, skills and abilities:

• Knowledge of proven account management and sales call techniques preferred
• Ability to work independently, make accurate, and at times, quick judgments.
• Ability to maintain a flexible schedule to allow for after-hours events as part of account management.
• Strong customer service skills
• Excellent presentation, verbal and written communication skills.
• Highly ethical, self-motivated team player
• Acceptance of and adaptability to different social, racial, cultural and religious settings.

The Community Education Liaison (CEL) establishes professional relationships with physicians, discharge planners, social workers, nurse managers and other and health care decision makers by providing on-going education regarding hospice services and care. The CEL meets professional development goals through managing an assigned territory and accounts, developing professional relationships and expanding their knowledge of hospice.

Essential functions of the position:

1. Build and maintain relationships with referral sources that result in admissions to Capstone Hospice

2. Identify key decision makers to understand their initiatives in choosing a hospice provider

3. Lead in the development of client contract negotiations through the close or renewal of business

4. Manage prospect/client database and submit updates (both verbal and written) as requested (daily, weekly, and/or quarterly)

5. Manage sales/revenue forecast with a high degree of accuracy

6. Adhere to marketing budget guidelines as established by management

7. Become a hospice education resource by conducting in-services in conjunction with clinical staff that promote Capstone Hospice services to physicians, civic groups, churches, nursing homes and similar groups

8. Meet with patients or their family members within care facilities or private residences

9. Ensure compliance with state and federal regulations.

10. Report activity using required technology daily (email, Outlook, CRM, text, etc.)

11, Productively use pre- and post-call planning, in-call information gathering and weekly sales meetings to achieve a high degree of account management efficiency and effectiveness.

12. Always be ready to share a positioning statement that explains the unique benefits for specific individuals, practices and i6stitutions of working with Capstone Hospice

13. Clearly define intention to gain a referral to each account from their very first call.

14. Attend staff meetings, IDG and other meetings as assigned and appropriate.

15. Participate in the orientation program as assigned.

16. Adhere to all Hospice policies.

17. Assume responsibility for own personal and professional development and maintenance of skills in sales and marketing.

18. Exhibit hospice philosophy in all job-related roles.

19. Other duties as assigned by Administrator/Director of Business Development.

20. HAS FUN!

PHYSICAL REQUIREMENTS:

• Requires physical effort most of the day including kneeling, squatting, reaching, twisting, climbing, walking, exposure to temperature and humidity changes.
• May require extended periods of driving due to traffic congestion or destination distance.
• Must possess sight/hearing senses or use appropriate adaptive devices that will enable senses to function at a level required to meet the essential duties of the position.
• Must provide evidence of annual TB test and other state-required tests or examinations.

WORKING CONDITIONS:

Be able to tolerate exposure to elements including, but not limited to, odors, blood, body fluids and excrements, adverse environmental conditions and hazardous materials.

TRANSPORTATION

Must have current valid driver's license, auto liability insurance and reliable transportation.

This is a full-time salaried position. Eligible for the Capstone Hospice health & wellness benefits to include:

• Medical
• Dental
• Paid disability
• Generous paid time off
• Holiday paid time off
• Matching 401k Retirement Plan
• Mileage reimbursement
• Phone allowance
• Monthly self-care allowance