Influencer Marketing Coordinator

We're a fast-growing supplements brand in the health & wellness space, creating products that help people feel and perform their best. We’re building a dynamic creator and affiliate ecosystem to grow awareness and community across TikTok, social, and beyond — and we’re looking for someone passionate about influencer culture to help us take it to the next level.

We’re looking for a driven, confident, and entrepreneurial Influencer Marketing Coordinator to help build structure and scale within our growing influencer and affiliate programs.

You’ll manage day-to-day creator relationships, support our TikTok Shop affiliate growth, and develop systems for communication, contracts, and performance tracking. This role sits at the intersection of creativity and operations — part relationship manager, part organizer, part strategist — helping our influencer marketing efforts run smoothly and drive measurable results.

What You'll Do

Influencer Program & Affiliate Support

• Help grow and manage Create’s TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking
• Maintain and organize influencer databases, outreach pipelines, and content calendars
• Develop frameworks for influencer contracting, usage rights, and content licensing
• Collaborate with Growth and Creative teams to ensure influencer content aligns with campaign objectives

Relationship & Campaign Management

• Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals
• Nurture creator relationships with consistent communication, updates, and community-building moments
• Support influencer events, gifting, and experiential activations

Creative & Analytics

• Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages
• Track and report on campaign performance, analyzing results to inform future strategy
• Identify top-performing creators and new partnership opportunities

Process & Operations

• Build scalable systems for campaign management, reporting, and influencer communication
• Partner with internal teams to streamline workflows and optimize how influencer programs run

Requirements

• A confident self-starter who’s organized, proactive, and thrives in a fast-paced environment
• Comfortable managing multiple projects and communications at once
• A strong communicator who enjoys building relationships and solving problems
• Analytical and creative — you care about both data and storytelling
• Curious about social trends, the creator economy, and brand building
• 1–2 years of experience in influencer, affiliate, or social media marketing (preferred but not required)
• Familiarity with TikTok Shop, affiliate tools, or creator management platforms (preferred but not required)

Why You’ll Love Working at Create

• Play a key role in scaling a fast-growing, culture-driven brand
• Collaborate with a creative, mission-oriented team that values ownership and initiative
• Competitive salary and benefits, with opportunities for growth and learning

Benefits:

• Fully-paid health, dental, and vision insurance
• Downtown Manhattan office, with flexible work setup and 15 days of PTO