Influencer Marketing Manager

About Graza

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About The Role

Graza is looking for an Influencer Marketing Manager to join our team based in Brooklyn, NY, reporting into the Sr. Social Media & Influencer Manager. This person is equal parts strategist and creative, with a deep understanding of what makes feed-stopping content and the ability to  translate those insights  into impactful partnerships that drive brand awareness and affinity. They’ll help shape how Graza shows up across the creator landscape by building and managing relationships with creators and influencers, assisting with the development of creative campaigns, and finding new ways to bring our brand to life through the people who love it the most. This is a hybrid role, with the expectation that this person will commute into Graza’s Brooklyn office 4 days per week. 

What You’ll Do: 

• Lead the strategy, planning, and execution of Graza’s influencer marketing program across all creator tiers and marketing channels, in collaboration with Graza’s Sr. Social Media Manager 
• Oversee monthly influencer initiatives, including paid partnerships, seeding, affiliate programs, and our influencer roadmap as a whole 
• Draft, manage, and negotiate contracts, overseeing  all influencer-related communication
• Support and amplify key brand moments, events, launches, and campaigns through thoughtful influencer & creative partnerships that ladder up to brand and marketing goals 
• Collaborate with the social team to ensure cohesion across channels and identify collaborative opportunities for Graza’s organic platforms
• Guide our creator brief development to align with brand priorities and key marketing moments
• Analyze performance of all influencer partnerships and campaigns
• Manage a monthly budget and all associated spend, optimizing for reach and engagement 

• 3-4 years of experience in influencer marketing and/or social media, ideally at  a consumer brand
• Strategic thinker with a strong point of view on social-first influencer programs, emerging influencer trends, and brand-building opportunities in the creator space
• Equal parts creative and analytical, with the ability to think big-picture while keeping an eye on details that drive performance
• Exceptional communicator who can confidently manage external partners with a relationship-first approach
• Super organized and able to balance multiple priorities at once, including budget, contract negotiation, and briefing
• Strong understanding of what makes engaging, high-performing content and the ability to  to translate those insights  into creator partnerships that drive brand affinity and awareness
• Analytical mindset with experience reporting on and optimizing performance for influencer and affiliate campaigns
• Experience managing monthly budgets and timelines for large-scale influencer programs
  

The base pay for this role is $100,000 - $115,000 annually; however, base pay offered may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.