Influencer Marketing Manager

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. This role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation–in addition to being a thought leader for Lola’s digital marketing efforts broadly. You will work closely with the creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.

Core Responsibilities

• Own Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM


• Manage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: ShopMy & LTK campaigns)


• Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant


• Work closely with Performance Marketing to find & source influencers who can create dedicated whitelist content


• Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaigns


• Work closely with Influencer & Social Director on influencer collaboration product strategy and PR 


• Be the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc)


• Work with Senior Community & Ambassador Manager on gifting creators


• Organize influencer PR events (3-5 per year)


• Work with external vendors to create high caliber influencer & PR package


• Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok

This role will report to the Director of Influencer & Social. It will be hybrid with 3 days per week in either our NYC or Utah office. 

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field


• 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development


• Experience managing a team


• Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales


• Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.


• Strong understanding of social media platforms, influencer marketing trends, and best practices


• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders


• Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations


• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously


• Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends

What We Offer

• Competitive base salary and annual bonus based on company and individual performance


• 21 days paid vacation + all federal holidays (except parts of Thanksgiving )


• Full health benefits (health, dental, vision, mental)


• 16 weeks paid birth parent leave; 8 weeks non-birth parent leave


• 55% off Lola Blankets for friends and family


• Opportunities for career growth within Lola Blankets