F

Innovation Marketing Manager

salary Salary :

$130,000 - 150,000 yearly

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

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Job Description - Innovation Marketing Manager


About Flora Food Group


We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  


Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  


 


 


Location: 2–3 days a week in-office in Hackensack, NJ, with shuttle support for NYC-based employees


Reports to: Head of Innovation, North America


Compensation: $130,000 - $150,000 Base Salary


About the Role


We’re hiring a Marketing Innovation Manager to drive new product development and lead breakthrough innovation across our portfolio. This role is central to our growth strategy—managing everything from concept to shelf, launching new products, improving existing ones, and identifying whitespace opportunities in the dynamic plant-based category.


You’ll lead cross-functional teams across R&D, Supply Chain, Packaging, Finance, and Sales, and play a key role in shaping Flora’s 3-year innovation pipeline. From crafting compelling product propositions to developing pricing strategies and business cases, you’ll be a driving force behind our next generation of products.


What You’ll Do



  • Own innovation projects end-to-end: from ideation to launch, ensuring on-time, in-full delivery.

  • Lead cross-functional teams to bring products to life—collaborating across R&D, Packaging, Sales, and more.

  • Shape the future of food by identifying emerging trends, attending expos, and translating insights into innovation.

  • Drive packaging development aligned with Flora’s sustainability goals.

  • Develop business cases and P&Ls, working closely with Finance and Sales to ensure commercial viability.

  • Collaborate with R&D to organize tastings and recipe development, ensuring products delight consumers.

  • Support strategic planning for the innovation pipeline alongside senior leaders.

  • Travel to food conferences, production runs, and sales meetings to stay close to the action.


About You



  • Bachelor’s degree required; MBA preferred.

  • Ability to live within the "gray" and think outside of the box with a start-up mentality

  • Min of 3+ years of experience in FOOD white space Innovation 

  • Must have owned the stage gate process

  • Passion for food and deep knowledge of food trends.

  • Strong project management and organizational skills.

  • Entrepreneurial mindset with a bias for action.

  • Excellent interpersonal and influencing skills.

  • Strong analytical skills and acumen in building business cases and P&Ls.

  • Proficient in Excel and PowerPoint; experience with Nielsen, Circana (formerly IRI), or SPINS is required.

  • Willingness to travel and immerse yourself in the food world.


Why Flora Food Group?


At Flora, we give you the freedom to own your work and the flexibility to grow your career. You’ll be part of a passionate team driving real change in the food industry. We value performance, passion, and care—and we’re looking for people who do too.


Bring your ideas. Bring your energy. Bring your love of food.


Let’s shape the future together.


What’s next 


If this position sounds interesting, please hit the apply button now! 


#LI-AM1


#LI-Hybrid


We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  


Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  


No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics. 


 


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