Inside Sales & Business Development Rep (B2B)

Inside Sales & Business Development Rep (B2B) – On-site (Ham Lake, MN)

Larson Systems Inc is hiring an Inside Sales & Business Development Representative to drive new and existing business. This is not an order-taking role—you’ll run outreach, follow up on leads, and build pipeline in our CRM while partnering with marketing, engineering, and outside sales.

Key Responsibilities

• Outbound prospecting (calls, email, LinkedIn) into target industries


• Follow up on inbound and marketing-generated leads (web, trade shows, campaigns)


• Re-engage past customers and dormant opportunities


• Identify upgrade, replacement, and add-on equipment needs


• Qualify prospects and move opportunities through the pipeline


• Prepare quotes and follow up to keep deals moving


• Maintain accurate CRM records (activity, stages, key details)

Requirements

• 4+ years B2B inside sales / business development / technical sales support


• CRM experience (HubSpot, Salesforce, Pipedrive, etc.)


• Strong outbound calling and follow-up skills


• Comfortable discussing technical or mechanical products


• Organized and able to manage multiple leads/campaigns

Preferred

• Industrial equipment or technical product sales experience


• Experience calling on manufacturing, quality, or engineering teams


• Familiarity with Sales Navigator and email automation tools

Working Conditions

• On-site in Ham Lake, MN (not remote)


• Primarily phone, email, and CRM-based customer communication


• Standard business hours


• Occasional trade show or customer visit support

Compensation & Benefits

• $50,000–$70,000 base + commission/performance incentive


• Health Insurance (Medical, Dental, Vision)


• IRA with company match


• PTO and paid holidays