Inside Sales Representative

RESPONSIBILITIES:

Customer Engagement & Relationship Management

• Provide exceptional customer service by promptly responding to customer phone calls and emails.


• Communicate directly with customers using an empathetic, consultative approach to understand operational challenges and specific aftermarket needs.


• Develop and maintain long-term relationships with remote customers to strengthen loyalty and mitigate isolated price or delivery concerns.


• Maintain frequent contact with customers in geographically remote locations where in-person visits are not practical.

Entitlement Growth & Strategic Outreach

• Utilize the Nothum Aftermarket Sales Playbook, Fortifi Formula, analytics, and reporting tools to identify customers who have not purchased entitlement parts within the past 12 months.


• Proactively engage targeted customers to understand purchasing gaps and barriers to entitlement parts adoption.


• Identify and document root causes for lost or reduced aftermarket wallet share, including pricing, availability, delivery, or awareness gaps.


• Develop and execute customer-specific strategies to regain entitlement parts wallet share and drive sustainable aftermarket growth.

Cross-Functional Collaboration

• Collaborate with Aftermarket Account Managers (AAMs), Sales, and Service team members to understand customer history, equipment usage, and service activity.


• Leverage internal resources to align customer recommendations with equipment requirements and service insights.


• Communicate findings and customer feedback to internal stakeholders to support continuous improvement.


• Synchronize daily work activities with Aftermarket Account Managers in the Eastern & Western Region to maximize part sales & customer service to their full potential.

Sales Execution & Order Management

• Recommend appropriate aftermarket parts or approved substitutions based on customer needs and equipment specifications.


• Accurately generate quotes, pricing, and orders using CRM and ERP systems.


• Apply basic mathematical skills to pricing, discounts, quoting, and order accuracy.


• Ensure timely follow-up on quotes, orders, and customer inquiries to support revenue conversion.

Systems, Data & Documentation

• Utilize CRM and ERP systems to document customer interactions, track opportunities, and maintain accurate records.


• Analyze customer purchasing data to prioritize outreach and support strategic planning.


• Maintain confidentiality of customer, pricing, and company information in accordance with company policy.

Compliance, Safety & Professional Standards

• Follow all company policies, procedures, and safety guidelines.


• Maintain a clean, organized, and safe work environment.


• Perform other related duties as assigned to support business needs.

QUALIFICATIONS:

Education & Experience

• High school diploma or equivalent required.


• Preferred: Five (5) or more years of experience in aftermarket parts sales, service, or customer support.

Knowledge, Skills & Abilities

• Strong knowledge of aftermarket parts, preferably within industrial equipment, automotive, or powersports environments, including part interchangeability and technical specifications.


• Customer-focused mindset with the ability to manage a high volume of customer interactions, strategic planning, and issue resolution.


• Proficient in sales techniques, including proactive selling, upselling, and negotiation.


• Technical aptitude to interpret machine drawings and bills of materials (BOMs) and translate customer-provided information into accurate and timely parts and service quotes.


• Excellent written and verbal communication skills for professional interaction via phone, video conference, and email.


• Strong attention to detail with effective organizational and time-management skills.


• Proficiency with CRM/ERP systems, pricing tools, and Microsoft Office applications.


• Ability to follow established policies and procedures consistently.

Work Environment:

• This position is primarily office-based and requires regular use of a computer, telephone, and standard office equipment.


• Ability to sit for extended periods and perform repetitive hand and wrist movements.


• Occasional lifting of materials up to 20 pounds may be required.


• Reliable transportation to and from work is required.


• Travel requirements are minimal, estimated at 0–5% as business needs dictate.


• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.